Volkswagen Golf: Rock

More brainstorming for us, less danger for you.
Five star safety rating. The Golf.

Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Copywriter: Mihai Botarel
Art Buyer: Anette Gruetter
Art Director: Dan Strasser
Illustrator: The Scope
Photographers: Fotograf Patrick Frischknecht, Okapia/Maground/Getty/Goodstock
Advertiser's Supervisors: Hartmut Seeger, Veronika Ziegaus, Luca De Meo
Account Managers: Silke Lagodny, Marie-Louise Jakob


Jupiter's picture
547 pencils

5 star yeah!!!

commenting just to gather more pencils:-)

Adrien01's picture
20 pencils

Kind of ....Nice!??

jponino's picture
601 pencils

this one's the better, but they search to far for a simple idea for me

Guest's picture

Well ... it's the first time I don't really get an ad campaign ... sooo ... what's with the trash bins?

pez's picture
1800 pencils

Ok, but i don't know if it deserves a Lion...

Guest's picture

This is the best of the three, but they are clearly ads for ad people, not real people. No comparison to the old Volvo, "Live fast. Die old." ads.

MJStinson77's picture
601 pencils

Better than the coffee and Chinese takeout version, but I'm not loving it. | | wordjones

Guest's picture

I like the picture, but the idea is kind of straight-forward and could have been simplified.

rolling.stone's picture
2740 pencils

good campaign


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

i get it, nice but for some reason i can still picture myself crashing with all of this, even with the "protection" i think it needs another turn.... good visuals though

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