Volkswagen Golf R32: Perfectly tuned

Volkswagen Golf R32: Perfectly tuned

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson

Your rating: None Average: 9.1 (144 votes)

Comments

Submitted by carlll on Thu, 2008-01-24 06:43.

This is just so nice! Very VW. Very good.

Submitted by stereodeluxe on Thu, 2008-01-24 06:49.

perfect.

sooo much beter than that recent ford campaign with those shitty instruments made of car parts!

JohnsonPaul's picture
Submitted by JohnsonPaul on Thu, 2008-01-24 07:21.

Nice ad

Submitted by regrat on Thu, 2008-01-24 07:52.

realy nice.

Submitted by dirkd on Thu, 2008-01-24 08:23.

Good piece of work this. Probably one of the nicest car ads I’ve seen in a long time.

gmint7's picture
Submitted by gmint7 on Thu, 2008-01-24 08:33.

:::J:::

mm
i think its a forced pun tho

Submitted by djakuza on Thu, 2008-01-24 08:42.

Very Wery good :) i like it a lot!

Submitted by Tincho on Thu, 2008-01-24 10:40.

Nice insight, nice execution.

Submitted by panasit on Thu, 2008-01-24 10:45.

Excellent

-Tung
--good idea is enemy of great idea

Submitted by bknowlden on Thu, 2008-01-24 11:49.

Good insight, great idea. But the execution could have been a little more interesting than this.
--
brandon

www.brandonknowlden.com

Submitted by benjaminbrown on Thu, 2008-01-24 12:14.

Really nice, I like the photography. I love the way it's suspended.

Submitted by Vicomte on Thu, 2008-01-24 12:50.

Great ad. Execution is perfect.

Submitted by scarfinati on Thu, 2008-01-24 13:58.

i find it to be a pun

perfectly tuned and show the engine as something that plays a tune. Eh

thirty6chambers's picture
Submitted by thirty6chambers on Thu, 2008-01-24 15:00.

i agree.

Submitted by Stigset on Thu, 2008-01-24 16:32.

That looks like a silly engine, but it's a good looking visual and I find the ad pretty apealing.

Submitted by rocketman on Thu, 2008-01-24 16:52.

cool stuff

Submitted by OBRERO on Thu, 2008-01-24 17:33.

COOL and Beauty!!!

Congratulations!!!

Submitted by but_why on Thu, 2008-01-24 20:35.

Wow.

Submitted by vurtomatic on Thu, 2008-01-24 21:59.

It's a very well-executed pun that looks like a piece of installation art in a gallery. Beautiful. Maybe the copy could be tweaked better, Perfectly Tuned sounds kinda corny compared to the visual, but that's probably nitpicking. Still goes into my Favorites.

Submitted by scarfinati on Thu, 2008-01-24 23:59.

If I covered up the logo with my hand it could be an ad for any cars engine. whats vw about it?

I give it more points for looking like a rauschenberg or something, not being a good ad.

Submitted by carlll on Fri, 2008-01-25 02:57.

The VW of it is the way of idea and execution. Great job.

Submitted by Mr.Top on Fri, 2008-01-25 03:38.

I agree... very nice.

Submitted by the_wizArt_of_OZ on Fri, 2008-01-25 10:30.

Really like it

Submitted by ricklongo on Fri, 2008-01-25 16:23.

Maybe I'm not in the target audience, but this just doesn't do it for me.

Submitted by Kniven on Fri, 2008-01-25 22:00.

Ricklongo thats why you are a joke of a creative...

Submitted by MikeVernon on Sun, 2008-01-27 12:01.

Heavy stuff! Congrats to the team. This is a great ad.

Submitted by vwray81 on Sat, 2008-02-02 18:33.

If you've heard the exhaust note of a real R32 this ad makes perfect sense.

Very nice.

Submitted by mfg on Thu, 2008-03-06 15:05.

I don't know... it kind of reminds me of this Honda Accord Commercial:

http://www.youtube.com/watch?v=xcr6ZIVi-Vg

Maybe VW simplified it for a print ad?...hmmmm

cheers!

annie_us's picture
Submitted by annie_us on Thu, 2008-04-03 00:16.

Good. Very good. Congrats to the team. This is a great ad.

Submitted by WhereIsMyBackPay on Sat, 2008-05-10 03:57.

Punny but the execution is excellent, I mean, the combination of different instruments to form the car's engine. ;)