Volkswagen Golf R32: Ball

Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director / Creative Director: Chris Gotz
Copywriter: Jake Bester
Advertiser's Supervisor: Ryan Searle
Account Manager: Greg Tebbutt
Account Supervisor: Andrew Watson
Art Buyer: Merle Bennett
Art Director: Wallace Seggie
Photographer: Guy Neveling

49 comments

jai hind's picture
jai hind
356 pencils

what is this ad saying, please to tell

jai hind
art director

Guest's picture
Guest

dont get it?

Guest's picture
Guest

They're afraid to go get the ball? I don't get it... Anything that is hard to get is not award-winning in my opinion.

Guest's picture
Guest

Really cool!

Prof's picture
Prof
1453 pencils

so good!

Quite really.

Guest's picture
Guest

great .... smart simple ...

washiam's picture
washiam
445 pencils

haha...nice

Guest's picture
Guest

Nice idea.. The ball can be better integrated in the picture. So bad photoshop... but again good idea. Really nice.

Wordnerd's picture
Wordnerd
6660 pencils

Ever heard of Lamborghini?

alexander_bickov's picture
alexander_bickov
3279 pencils

Somwhere i saw that idea. Dont remember, may be Yamaha or Honda

Guest's picture
Guest

i don't get it

chamindarathnayake's picture
chamindarathnayake
377 pencils

no word ........

Chaminda Rathnayake

tirthomitro's picture
tirthomitro
2764 pencils

i think the jury has carved a new category - has failed to keep it classified - where the judging criteria is "best use of grass, hash, cocain, magic-mush... watever"
good move, i say!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Really nice. Great way to say this car is really fast. Nice job.

Guest's picture
Guest

Really nice idea. A great way to say "really fast car." It's deceptively simple and very smart. . . Nice.

Guest's picture
Guest

Nice idea guys! Beautifully executed. Should have been a campaign tho.

Guest's picture
Guest

Damn! Very nice. "It's deceptively simple and very smart" I couldn't agree more.

dlue's picture
dlue
342 pencils

its a rip off of a nissan altima ad. except the altima ad is funnier (chickens dug a hole underneath the road to cross; its even the same perspective lol)

cheers,
dlue

dlue's picture
dlue
342 pencils

cheers,
dlue

Guest's picture
Guest

It's sad, isn't it?

Guest's picture
Guest

This is superb. Well done to the makers. DDB crew.

Guest's picture
Guest

Ogilvy Cape Town - not DDB

Guest's picture
Guest

yeah baby! love it!

www.alexdaff.com's picture
www.alexdaff.com
6 pencils

yeah baby! love it!

Guest's picture
Guest

q bueno!!!!! arriba mexico!!!!!

Guest's picture
Guest

Le falta algo para completar la idea, un pequeño texto tal vez.

ADcoke's picture
ADcoke
160 pencils

jajaja esta bueno, demasiado simple y claro.

Guest's picture
Guest

The car could be just out of frame and travelling at 40kph and the kids wouldn't enter the road. Which means that the ad isn't necessarily sayng the the car is fast... so, what is it saying?

Guest's picture
Guest

DLUE, you're absolutely right. This is a major rip-off...

Guest's picture
Guest

Same angle, not the same idea. This ones a winner.

Guest's picture
Guest

Once explained i think this idea is quite good but to get the point across better then maybe they could of had a parent holding back their child from going to get the ball so it shows they are wanting it back but its to dangerous to get, whereas now it just looks like people are watching the ball as if its gonna explode or something.

Guest's picture
Guest

A great way to say

"Golf owners are reckless drivers that tend to run over small children"

or

"The brakes on a Golf are so bad, you won't be able to stop quick enough to avoid a little kid"

Chopper's picture
Chopper
1015 pencils

Is that the Golf speed test lane?

Guest's picture
Guest

"Ever heard of Lamborghini?"

WORD! Done already.

Guest's picture
Guest

Awesome. Love it.

Guest's picture
Guest

Very nice. Simple and fresh.

Guest's picture
Guest

A winner!

Guest's picture
Guest

Bad retouching. Take a closer look at the perspective on the telegraph/electricity poles. It's the little things that count.

Guest's picture
Guest

'Take a closer look' , it was one shot, poles, ball, kids, grass, road, sky etc etc, no retouching except for a slight grade, I know I was there.

Liverpudillian's picture
Liverpudillian
58 pencils

the guys pose makes me feel like they are waiting for something for so long notice the boring dog look... they could use the guys holding back the dog from getting the ball and it would be much better ...

mabdo's picture
mabdo
8 pencils

so bad photoshop, so bad shadow handling.. different shadow angles.
i agree with Liverpudillian also.
i don't think it deserves a gold, silver nor bronze.
the nissan ad is much better in total.

Guest's picture
Guest

To me this ad is great.

Guest's picture
Guest

Great!

ericofthedead's picture
ericofthedead
64 pencils

Very good but I think it's been done before, like someone said above, maybe Yamaha or some other car maker??

Guest's picture
Guest

Guys, i think the idea is that they want to see de car and the only way is to make it stop. I am wrong?

Chinpi's picture
Chinpi
19 pencils

This make thing about mercedes ads, 90-0 fast... But yeah , the first time i see this i think about to stop the car to see it, because is a Wolwagen golf, and they dont see his speed like a good factor to show....

Stop the car , then enjoy his beauty!

Guest's picture
Guest

Anyone who can't get this simple proposition should put away all the sharp things in their house and bubblewrap all the hard things because your clearly lucky to get through the day.

Ogoorkova's picture
Ogoorkova
2 pencils

For me: they don't want to see the car - they want to see how does it STOP when they enter the road. It's the finnest new way to play, and it's safe becouse of good brakes.(VW=safety)

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