Volkswagen Golf GTI: Feather
Advertising Agency: DMG, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu, Kelvin Mak, Bob Gao
Art Director: Bob Gao Wei Liu
Copywriter: Hui Zhao
Published: March 2007
Advertising Agency: DMG, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu, Kelvin Mak, Bob Gao
Art Director: Bob Gao Wei Liu
Copywriter: Hui Zhao
Published: March 2007
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Comments
Boring!
So the VW hit a chicken and the feathers fly and then...?
i think the car is so fast it cut the leaf in half and the feather too
???????????
Ah! It´s a cuttet leaf! Better, but very sophisticated.
i dont get the thought at all, this went way over my head....both these ads are hard to understand
Poor chicken .. or pigeon!
The one with the leaf is much better. This one is impossible to understand without the other. Execution could be better.
"Im so fast that" ads, are getting more boring every day
i understand it on first sight.. oh genius me ;)
pegeout ad?
yes, pigeon out.
Like the concept, but it doesn't read well.
I don't think it's good,I spend two minute understanding it.
I kinda like it. I visualized the massive speed of that car as soon as I saw the feather - which is the wole point of the ad. I wouldn't say it's terribly original or deep, but it made me feel what it set out to make me feel, so I give it kudos.
If i didn read wat u guys post & explain... i really don get it.
What IF apply to norms? That'll be "?" all over.
Give Me a Hell Yeah!!!
worst.......
i got it with this one in seconds... if you're into fast cars may be you figure it out faster? maybe not :)
the red car shot looks like it's being plonked there and doesn't work with the ad at all...
IMO
I got this ad immediately, it's all about speed. But I would have placed the car on the road, far enough, with some stuffs like stripes to accentue the idea of fast movement
those ads are unpleasant and look dead and depressing. the fun in that idea (stolen or not) died in the execution (lol...) soooo overexaggerated no one will take the message serious
GROSS
Life, love, laughter, light: the steps of evolution.
i don't get it, sorry
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