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Volkswagen Golf GTI: Feather

Volkswagen Golf GTI: Feather
Your rating: None Average: 4.1 (18 votes)

Advertising Agency: DMG, China
Chief Creative Officer: Dan Mintz
Creative Directors: Weibing Xu, Kelvin Mak, Bob Gao
Art Director: Bob Gao Wei Liu
Copywriter: Hui Zhao
Published: March 2007

21 Comments

GuestOne's picture

Boring!

ODoyle's picture 260 pencils

So the VW hit a chicken and the feathers fly and then...?

stereodeluxe's picture 133 pencils

i think the car is so fast it cut the leaf in half and the feather too
???????????

GuestOne's picture

Ah! It´s a cuttet leaf! Better, but very sophisticated.

nycCreative's picture 102 pencils

i dont get the thought at all, this went way over my head....both these ads are hard to understand

Michal Zak's picture

Poor chicken .. or pigeon!

Have Heart's picture 922 pencils

The one with the leaf is much better. This one is impossible to understand without the other. Execution could be better.

1983's picture 148 pencils

"Im so fast that" ads, are getting more boring every day

thisoe's picture

i understand it on first sight.. oh genius me ;)

999's picture

pegeout ad?

Frane Rectal's picture

yes, pigeon out.

C-Rock's picture

Like the concept, but it doesn't read well.

chanfron's picture

I don't think it's good,I spend two minute understanding it.

teenie's picture 1906 pencils

I kinda like it. I visualized the massive speed of that car as soon as I saw the feather - which is the wole point of the ad. I wouldn't say it's terribly original or deep, but it made me feel what it set out to make me feel, so I give it kudos.

addyong's picture 155 pencils

If i didn read wat u guys post & explain... i really don get it.

What IF apply to norms? That'll be "?" all over.

Give Me a Hell Yeah!!!

ood's picture

worst.......

dauntless's picture 60 pencils

i got it with this one in seconds... if you're into fast cars may be you figure it out faster? maybe not :)

the red car shot looks like it's being plonked there and doesn't work with the ad at all...
IMO

GianT's picture

I got this ad immediately, it's all about speed. But I would have placed the car on the road, far enough, with some stuffs like stripes to accentue the idea of fast movement

Wordnerd's picture 6575 pencils

those ads are unpleasant and look dead and depressing. the fun in that idea (stolen or not) died in the execution (lol...) soooo overexaggerated no one will take the message serious

chirpy.cynic's picture 22 pencils

GROSS

Life, love, laughter, light: the steps of evolution.

daprankster's picture 426 pencils

i don't get it, sorry

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