Big distances, little consumption.
Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Illustrators: Balalò, Livio Ansaldi
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8 Comments
Very good concept, good art direction.
http://artektracho.blogspot.com
Idea is new in the category of cars , done many times in past for other products for eg. shoes etc...nice execution though..
finally a good campaign from italy!!!
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I was done thinking then I realized I didn't think enough.
http://everartz.blogspot.com/
Everartz
| Everartz |
great idea.. reminds me of school scrap book though!
www.wordsofbabel.blogspot.com
It feels so fucking OLD.
In my opinion, it's far away from Volkswagen tone of voice. And the association between cars/motorbikes and something flying (from planes to rockets, and even birds or arrows) has already been done. Therefore, sorry, I can't really see any improvement! DDB also aired a tv commercial in Italy, based on the same concept of this print ad, and it looks even weaker...
Veritas, Milan, Italy
Dear veritas it's enough to read your position: "creative vicedirector" to understand that your point of view has the same credibility of a sausage.
Go on!
haven't seen this idea, or this layout from this client in the last 10 years, except the one Dave Dye and Co did, a good few D&AD's ago.
nine'o'five, well done.