Volkswagen Golf BlueMotion: Migratory Species

Big distances, little consumption.

Advertising Agency: DDB, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Illustrators: Balalò, Livio Ansaldi

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8 comments

m í t i c o's picture
m í t i c o
676 pencils

Very good concept, good art direction.

http://artektracho.blogspot.com

pankajadsoftheworld's picture
pankajadsoftheworld
433 pencils

Idea is new in the category of cars , done many times in past for other products for eg. shoes etc...nice execution though..

everartz's picture
everartz
7613 pencils

finally a good campaign from italy!!!
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vidya.shankaran's picture
vidya.shankaran
724 pencils

great idea.. reminds me of school scrap book though!

Mr.Top's picture
Mr.Top
728 pencils

It feels so fucking OLD.

veritas's picture
veritas
90 pencils

In my opinion, it's far away from Volkswagen tone of voice. And the association between cars/motorbikes and something flying (from planes to rockets, and even birds or arrows) has already been done. Therefore, sorry, I can't really see any improvement! DDB also aired a tv commercial in Italy, based on the same concept of this print ad, and it looks even weaker...

jet's picture
jet
16 pencils

Dear veritas it's enough to read your position: "creative vicedirector" to understand that your point of view has the same credibility of a sausage.
Go on!

really's picture
really
20 pencils

haven't seen this idea, or this layout from this client in the last 10 years, except the one Dave Dye and Co did, a good few D&AD's ago.
nine'o'five, well done.

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