Volkswagen Golf Blue Motion: Magnifry

Why be environ-mental, when you can be environ-normal?

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Simon Veksner
Art Director: Daniel Ieraci
Copywriter: Simon Friedlander
Designer: Domenic Bartolo
Retoucher: Matt Bright
Published: June 2011

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12 comments

nepotiums's picture
nepotiums
251 pencils

Copy is very poor. And the idea is lost, somewhere.

clearsky1989's picture
clearsky1989
429 pencils

The interest is the pan. But who will use it? Same goes for the car after seeing the ad

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not so bad for me

Its Not Important's picture
Its Not Important
2 pencils

That man is not at all required to be shown at the car again. Atleast not d same image. It spoils all the fun that is remained in the ad.

simonds08's picture
simonds08
598 pencils

that's a good point... didn't occur to me until you mentioned it. i like this campaign though.

_tj_'s picture
_tj_
133 pencils

Oh dear lord.

It's one thing to do this for some local store, but to defame a brand like VW?

For shame!

juanmarino.arg's picture
juanmarino.arg
79 pencils

Ok. When i finished studing for shure I will find a job.

Advertising is the most targeted and massive art. That make it the most interesting art.

simonds08's picture
simonds08
598 pencils

keep studing and shurely someone will hire you

Roger Keynes's picture
Roger Keynes
5498 pencils

sharcashtic ;)

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

Fresh campaign for the category.

btw... brands evolve, people. :)

Will Think for Salary

ishiboy's picture
ishiboy
497 pencils

Auto-Matically Rejected!

Cutarica's picture
Cutarica
3451 pencils

good copy

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