Volkswagen: Glass-half-full

Free-thinkers wanted.

Volkswagen wanted a print campaign to recruit new employees. We figured candidates should be able to think for themselves, so our campaign attacked the thousands of Powerpoint-loving, chino-wearing corporate drones who sound like they know what they’re talking about in interviews, but whose every sentence is filled with meaningless drivel. And our attack wasn’t just verbal. The visual style too was a deliberate, tongue-in-cheek reference to the sort of cheesy Powerpoint slides beloved by these corporate sheep.

Advertising Agency: Ogilvy Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan Gopalakrishnan Pather
Copywriter: Sanjiv Mistry
Illustrators: Prabashan Gopalakrishnan Pather, Sanjiv Mistry, Leigh Carp, Bryony McComb
Photographer: Barry White

June 2011


Rotzgoht's picture
186 pencils

Fun to read kinetic long copy. They lead me hook, line, and sinker to the end of the sentence, where I noticed a small, ironic twist; would a free thinker follow that sentence? Can I still buy their car?

MidasTouch's picture
1024 pencils

I like the idea of using cheap windows graphism.
I don't get the text, english is not my mother tale, can somebody explain? :)

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

love the copy, reminds me of Bluto's speach at the end of Animal House

UsernamePassword's picture
16 pencils

Well done, Sanjiv Mistry! Interesting copy. Can someone tell me why was this art-style chosen? Just curious to know.

madadman's picture
6 pencils

Tongue-in-cheek reference to cheesy Powerpoint slides.

ace85le's picture
3939 pencils

I'm gasping.....


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