Volkswagen Genuine Parts: Wiper Blades

Superior Performance Wiper Blades. Volkswagen Genuine Parts.

Advertising Agency: Far East DDB, Bangkok, Thailand
Art Director: Danut Yunchalad
Copywriter: Aree Au-arunchai
Post Production: Sombat Piyaboon

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18 comments

Guest's picture
Guest

don't really got it...

jbuckingham's picture
jbuckingham
713 pencils

I quite like this.

Yarp's picture
Yarp
387 pencils

There is definitely a disconnect for me. I just don't see anything here that says "wiper blade" or "superior performance" of a wiper blade. Maybe if the open area was in the shape of the wiper's sweep on a windshield..? I dunno maybe I'm missing something here...

Guest's picture
Guest

Seems pretty obvious to me. Your windscreen stays as clear as if it wasn't raining on the path you're travelling.
I like it.

Pombooie's picture
Pombooie
407 pencils

Sorry, but this is terrible! Executionally and in terms of the logic of the ad, this is totally wrong.

Guest's picture
Guest

this isn't a terrible ad - it may not appeal to you specifically, but that does not make it terrible. The artwork is quite good and it's a relatively new idea that i personally havn't seen done before. Too many times i come across ads on here and see that people are saying that it's terrible or completely useless just because they found one little thing that they don't like about it - learn to assess things properly people, your not helping anyone by just saying "bad."

Guest's picture
Guest

stop giving lectures. stuffy old git.

Guest's picture
Guest

Quite Good

makelogobigger's picture
makelogobigger
417 pencils

what the?

STFU and Make the Logo BIGGER!

Phil Lestino's picture
Phil Lestino
1660 pencils

How could anyone not get this...it's so obvious and perfectly logical....

jbuckingham's picture
jbuckingham
713 pencils

I think it makes perfect sense. A DPS for wiper blades is a little unbelievable, but there you go.

Guest's picture
Guest

I love the art direction...

tytpol's picture
tytpol
775 pencils

zzzzzzzzzz....

Guest's picture
Guest

I'm surprised that so many of u r missing the point here. It is obviously a reference to Moses' parting of the sea!
-Gaurav K.

kalpesh78's picture
kalpesh78
2582 pencils

nothing new here... move on people.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

can u explain it for me ?

Sushi lover's picture
Sushi lover
901 pencils

just don't like it

Dream needs to be big!

Yarp's picture
Yarp
387 pencils

Oh I think most people got the Moses reference, but this just doesn't work. However, I could see it working better if in the middle there was a car going down the road...

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