Volkswagen Genuine Parts: Swing

Just because it works, doesn't mean it's fixed.
Volkswagen Genuine Parts.

Advertising Agency: Ogilvy, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jamie Mietz
Art Director: Katie Mylrea
Copywriters: Craig Ross, Cuan Cronwright
Art Director: Justin Enderstein
Photographer: Guy Nevling
Published: September 2012

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9 comments

bakamono's picture
bakamono
1004 pencils

Genuinely unoriginal.

because therefore it is

Aurelie's picture
Aurelie
103 pencils

Funny picture and it works

kleenex's picture
kleenex
30074 pencils

Not bad, but also silly at the same time.

jebus's picture
jebus
474 pencils

Ugh, having to pay a premium for proprietary VW parts and service was my LEAST favourite part of owning a Jetta and is why I will probably never buy another 'VeeDub'.

somecopywriter's picture
somecopywriter
1106 pencils

I would love to hear from this agency where they got the idea!

Brema's picture
Brema
192 pencils

S: Crappy art direction
W: Atrocious photoshopping

Strike two stones with one bird

monte kelos's picture
monte kelos
205 pencils

great.

Wordnerd's picture
Wordnerd
6662 pencils

that idea gets boring. no matter how many "new" executions they come up with

fael pedrosa's picture
fael pedrosa
2 pencils

Funny as hell, not that original though.

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