Volkswagen Genuine Parts: Swing

Volkswagen Genuine Parts: Swing
Average: 5 (23 votes)

Just because it works, doesn't mean it's fixed.
Volkswagen Genuine Parts.

Advertising Agency: Ogilvy, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Jamie Mietz
Art Director: Katie Mylrea
Copywriters: Craig Ross, Cuan Cronwright
Art Director: Justin Enderstein
Photographer: Guy Nevling
Published: September 2012

9 comments

bakamono's picture
1028 pencils
bakamono

Genuinely unoriginal.

because therefore it is

Aurelie's picture
79 pencils
Aurelie

Funny picture and it works

kleenex's picture
15702 pencils
kleenex

Not bad, but also silly at the same time.

jebus's picture
453 pencils
jebus

Ugh, having to pay a premium for proprietary VW parts and service was my LEAST favourite part of owning a Jetta and is why I will probably never buy another 'VeeDub'.

somecopywriter's picture
1037 pencils
somecopywriter

I would love to hear from this agency where they got the idea!

Brema's picture
192 pencils
Brema

S: Crappy art direction
W: Atrocious photoshopping

Strike two stones with one bird

monte kelos's picture
205 pencils
monte kelos

great.

Wordnerd's picture
6714 pencils
Wordnerd

that idea gets boring. no matter how many "new" executions they come up with

fael pedrosa's picture
2 pencils
fael pedrosa

Funny as hell, not that original though.