Volkswagen Genuine Parts: No fear, 2

*Please try this stunt ONLY IF you've had your VW serviced at an authorized shop - where all parts and service are warrantied for 2 years. Good luck!!
Volkswagen Genuine Parts

Agency: Ongoing, Bangkok, Thailand
Creative Directors: Pijarinee Kamolyabutr, Theerapol Koomsorn
Art directors: Pijarinee Kamolyabutr, Wasin Pothikasem
Copywriters: Theerapol Koomsorn, Narongchai Prathumsuwan
Photographer: Chub Nokkaew
Studio : Zone Retouch

16 comments

kre8's picture
kre8
989 pencils

visual is nice.
but im lost from the overall thought. is there a twist that im missing?

jennywhx's picture
jennywhx
1142 pencils

very very nice visual, but i don't understand why was it a flower symbol there...conceptually weakness agian :( somebody? i love the atmosphere they created.

ivan's picture
ivan

That's an asterisk, not a flower symbol. :)

Ivan Raszl, admin of AotW

jennywhx's picture
jennywhx
1142 pencils

okie okie..HA HA, it does look like flower...T_T

slim's picture
slim
1047 pencils

Don't listen to him Jenny. It's a flower. You know how the new beetles come with a flower? It's a big selling point with VWs. That's why there's a flower in the ad.

jennywhx's picture
jennywhx
1142 pencils

are you laughing me? T_T................i think i should open my car and check how do all parts inside look like, seriously.

instinctive traveller's picture
instinctive tra...
189 pencils

Boy! Did you just say flower symbol? (Rolls eyes). And you call it conceptual weakness without even understanding what you're commenting about! Err; are we a bit confused here about which side the weakness is really on? http://kettleandmug.blogspot.com

jennywhx's picture
jennywhx
1142 pencils

i am a girl, sorry for don't know what my weakness is, but seriously, i really not sure how internal parts of a car look like :P. but i thought, i don't know, therefore i ask, if i am somebody who knows everything, what for i am here?

jennywhx's picture
jennywhx
1142 pencils

i am a girl, sorry for don't know what my weakness is, but seriously, i really not sure how internal parts of a car look like :P. but i thought, i don't know, therefore i ask, if i am somebody who knows everything, what for i am here?

by the way, isn't it people shouldn't ask for what they don't know? keep quiet would be a much better attitude huh?

Desi's picture
Desi
1052 pencils

Doesn't excite me. Have seen better service ads.

advertisingenius's picture
advertisingenius
60 pencils

Flower,.....hahahahahahaha

quodavid's picture
quodavid
734 pencils

nice visual, but after seen the other this one not necessary close the circle

slim's picture
slim
1047 pencils

Instead of using an asterisk device, a simple line would have made the concept much clearer and stronger.

popdistortion's picture
popdistortion
1594 pencils

It's a beautiful ad from the art direction point of view. The problem is that a lot of people will not read the body copy. They will only see a car tipping over and the headline. That does create a problem.

theassailante's picture
theassailante
234 pencils

FLOWER POWER eh?
seen better work from thailand..
guess trying to be come up with something good is an 'Ongoing' thing for these guys.

biwerw's picture
biwerw
6 pencils

I find this ad funny due to the fact that anytime you see anything that could be hazardous to your health you see the warning "Dont try this at home". Someones finally just ponting out the obvious. People beat on their cars VWs just telling you to make sure you have the warranty. Excellent.

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