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Volkswagen Genuine Parts: No fear, 2

Volkswagen Genuine Parts: No fear, 2
Your rating: None Average: 8.3 (4 votes)

*Please try this stunt ONLY IF you've had your VW serviced at an authorized shop - where all parts and service are warrantied for 2 years. Good luck!!
Volkswagen Genuine Parts

Agency: Ongoing, Bangkok, Thailand
Creative Directors: Pijarinee Kamolyabutr, Theerapol Koomsorn
Art directors: Pijarinee Kamolyabutr, Wasin Pothikasem
Copywriters: Theerapol Koomsorn, Narongchai Prathumsuwan
Photographer: Chub Nokkaew
Studio : Zone Retouch

16 Comments

kre8's picture 993 pencils

visual is nice.
but im lost from the overall thought. is there a twist that im missing?

jennywhx's picture 1144 pencils

very very nice visual, but i don't understand why was it a flower symbol there...conceptually weakness agian :( somebody? i love the atmosphere they created.

ivan's picture

That's an asterisk, not a flower symbol. :)

jennywhx's picture 1144 pencils

okie okie..HA HA, it does look like flower...T_T

slim's picture 1047 pencils

Don't listen to him Jenny. It's a flower. You know how the new beetles come with a flower? It's a big selling point with VWs. That's why there's a flower in the ad.

jennywhx's picture 1144 pencils

are you laughing me? T_T................i think i should open my car and check how do all parts inside look like, seriously.

instinctive traveller's picture 193 pencils

Boy! Did you just say flower symbol? (Rolls eyes). And you call it conceptual weakness without even understanding what you're commenting about! Err; are we a bit confused here about which side the weakness is really on? http://kettleandmug.blogspot.com

jennywhx's picture 1144 pencils

i am a girl, sorry for don't know what my weakness is, but seriously, i really not sure how internal parts of a car look like :P. but i thought, i don't know, therefore i ask, if i am somebody who knows everything, what for i am here?

jennywhx's picture 1144 pencils

i am a girl, sorry for don't know what my weakness is, but seriously, i really not sure how internal parts of a car look like :P. but i thought, i don't know, therefore i ask, if i am somebody who knows everything, what for i am here?

by the way, isn't it people shouldn't ask for what they don't know? keep quiet would be a much better attitude huh?

Desi's picture 1052 pencils

Doesn't excite me. Have seen better service ads.

advertisingenius's picture 60 pencils

Flower,.....hahahahahahaha

I am a god, not "The God" but a god.

quodavid's picture 699 pencils

nice visual, but after seen the other this one not necessary close the circle

slim's picture 1047 pencils

Instead of using an asterisk device, a simple line would have made the concept much clearer and stronger.

popdistortion's picture 1612 pencils

It's a beautiful ad from the art direction point of view. The problem is that a lot of people will not read the body copy. They will only see a car tipping over and the headline. That does create a problem.

theassailante's picture 234 pencils

FLOWER POWER eh?
seen better work from thailand..
guess trying to be come up with something good is an 'Ongoing' thing for these guys.

biwerw's picture 6 pencils

I find this ad funny due to the fact that anytime you see anything that could be hazardous to your health you see the warning "Dont try this at home". Someones finally just ponting out the obvious. People beat on their cars VWs just telling you to make sure you have the warranty. Excellent.

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