Volkswagen: Front

Advertising Agency: DDB, Dubai, UAE
Creative Director / Copywriter: Rishad Lawyer
Art Director: Guilherme Pecego

19 comments

sneakyhands's picture
sneakyhands
1857 pencils

cars with crescents for ramadan. you lost me, but i'm guessing someone in the UAE would know a bit more about arab culture than me.

ars555's picture
ars555
16 pencils

explain pls

®'s picture
®
133 pencils

bad retouching im afraid.... plus a close up on one crescent would've done it.

dico's picture
dico
332 pencils

dont understand!

ssguixi's picture
ssguixi
213 pencils

quote from google

Tuesday 4th October is the first day of Ramadan.
It is a month of fasting for muslims around the globe from sunrise to sunset.
It is not only about fasting from food, its about being good, moral peace keeping people. More importantly, it is a bout a spiritual purification that comes from being deprived of the basic necessities of life in order to appreciate the blessing bestowed upon us, and to realize that there are people worse off, and that it is our duty to aid them. It can be seen as a detoxification period that trains the body and mind to hopefully be the best one we can be.

fifthbullet's picture
fifthbullet
188 pencils

ssguixi, i think it's on sept if i'm not mistaken.
back to the ad, i didn't get it

ahpitt's picture
ahpitt
342 pencils

I think it is related to the moon. Ramadan is one month before Muslim celebrate their new year. They judge their new year day by seeing the moon whether is in full or crescent.

pierrelastname's picture
pierrelastname
2869 pencils

it says sorry for the bad idea !

stitchy's picture
stitchy
779 pencils

u guys c the TIIDA ad last year...
this s a totally stolen idea!!!

stitchy's picture
stitchy
779 pencils

ramadan starts on the 1st of september, they agree on that upon seeing the moon... thats the concept...
on the other hand, YOU GUYS ARE A BUNCH OF LOSERS WITH A BIG NAME! N I HOPE IMPACT WILL SUE YOU ASS OF 4 STEALING THE IDEA AND TURNING IT 2 A LOUSY AD!!!

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

I think this is a Ramadan Ad for Mars where they have 4 moons!!

sneakyhands's picture
sneakyhands
1857 pencils

mars has 2, you're thinking jupiter =)

Moe Al_mahayni's picture
Moe Al_mahayni
86 pencils

even on Jupiter it is still a bad clone of tiida ad.

anthonyazzi's picture
anthonyazzi
41 pencils

this ad done last year for nissan TIIDA
http://adsoftheworld.com/forum/exhibition/nissan_tiida_moon

Adaddicted's picture
Adaddicted
3435 pencils

...and that's done better !!
"Joelapompe your attention please..."

withalltherespects

daprankster's picture
daprankster
422 pencils

The symbol of Ramadan is the crescent of the moon, the idea could be understood in muslim countries where VW is well established, though it works better for BMW and their lighs (angel eyes).

Ice Lenny's picture
Ice Lenny
40 pencils

was that a cat with double vision I saw?

sunilcreates's picture
sunilcreates
166 pencils

NOOOOOOOOOO.... Bad exicution. Why
4 Crescent? Not upto the mark.

mohy's picture
mohy
2 pencils

ithink it could be one crescent and part of the car "for ex. logo" it was be more better

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