Volkswagen: Framing, 3

It's all a matter of framing. Volkswagen, official car of the San Sebastian Film Festival.

Advertising Agency: DDB, Barcelona, Spain
Creative Director: José María Roca de Vinyals
Art Director: Xavi Galbis
Copywriter: Marc Sanchez
Illustrators: Lucas Milà, Daniel Gonzalez


ahpitt's picture
342 pencils

Film Festival = Framing?

R. Rinaldi's picture
R. Rinaldi
686 pencils


swat's picture
357 pencils

i don't get it. Can someone please explain?

unlimilove's picture
57 pencils

not sure, maybe:

"People are beautiful when they are in a VW"

|Some of my best friends are softwares|

Garg0yle's picture
144 pencils

God, its so easy to get. It's for a film festival... well what do people into films really do... directors... they 'frame'. A shot taken in a certain way changes the whole perspective.

So that guy who normally looks rather whathaveyou... looks grand when seen 'framed' in a car.

Anyway, its not that great an idea.

But why dont you guys get something so easy is what I dont get?

mishkaa's picture
296 pencils


swat's picture
357 pencils

Because we are not that brilliant. You are gifted Garg0yle, gifted. Your parents must be so proud of you. Lord when creating you must have thought "I am bored of creating dumb people, let me make someone smart."

Thanks Garg0yle, i am indebted. You saved the world...Garg0yle...God, and you just didn't realise it. Bravo! Keep up the good work.

NatalieM's picture
1687 pencils

I like this. Maybe it could be better executed with real people. That would be worth looking into.

EelcoWijnands's picture
2 pencils

My thoughts exacly..The idea isn't bad, I just don't like the cartony figures.

Rachel.Mann's picture
450 pencils


I love it. I like that "framing" ties into the film festival as well. Very nice.

Alistair C.'s picture
Alistair C.
692 pencils

haha, what a nice ad. I have to agree it could have worked better with real people, but maybe there was no budget for a photosession.

why i don't like are the shadows.

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