Volkswagen Fox: Matryoshka doll

Fox. Small outside. Big inside.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Marcello Serpa
Art Director: Renato Fernandez
Copywriter: Gustavo Sarkis
Photographer: Hugo Treu
Illustrator: 6 B Estudio

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26 comments

Guest's picture
Guest

muito bom!

Guest's picture
Guest

Oh like that old KY ad. Pretty nice copy.

Guest's picture
Guest

I like the oddness.

Gualcor's picture
Gualcor
972 pencils

THE COPY FAILS.
SMALL OUTSIDE BIG INSIDE...
THIS DOLLS ARE TOTALLY THE OPPSITE, THEY GET BIGGER FROM INSIDE TO OUTSIDE... DUH

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

The point is that this one is bigger on the inside, hence the joke. You open a smaller doll and a bigger one comes out...duh

Guest's picture
Guest

Gualcor eres malo tío, muy malo.

Guest's picture
Guest

you must be an accountant

Guest's picture
Guest

seriously. you are a moron.

pkuyumci's picture
pkuyumci
4 pencils

agreed. thank you.

pkuyumci's picture
pkuyumci
4 pencils

agreed. thank you.

Guest's picture
Guest

please refrain from annoying us in future!

Guest's picture
Guest

Matryoshka again? Sorry big Marcello. Another poor ad disguised under the big agency prestige.

Guest's picture
Guest

To me, it's the same idea of this KY gold lion winner ad, done 7 years ago.
http://www.anothermansblog.com/wp-content/uploads/2008/05/ky_ad.jpg

Guest's picture
Guest

I love the way people like to talk about it, cause they never want to undestand what is behind this.Good Job!

Guest's picture
Guest

the russian dolls is very familiar. i've seen them SO MANY TIMES. I'm surprised Marcello let this one out of the agency

joelapompe's picture
joelapompe
3464 pencils

Yeah you're right, russian dolls have been used a lot. But the important thing here is that they use it in a new, fresh and unseen way! That's the good point. Congrats to them.
http://www.joelapompe.net

Codebreaker's picture
Codebreaker
19 pencils

I've seen a similar ad of Toyota Unser, using the similar concept of "Outside & Inside" but it was better executed visually than this.

Guest's picture
Guest

unique

Ad_Man's picture
Ad_Man
828 pencils

i loved it since i saw it on the clio winner's site. a fresh twist for the matryoshkas.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

funny, i like it, good job

Guest's picture
Guest

Gualcor sos muy boludo jajaja

Guest's picture
Guest

KY? SOLO SIMILAR EN EL RECURSO, QUE ME DECIS DE ESTE CLAIM/ CONCEPTO BASTANTE MAS VIEJO " CLIO, GRANDE POR DENTRO" PARA UN AUTO DEL MISMO SEGMENTO

alenq's picture
alenq
109 pencils

good work!

Guest's picture
Guest

Cute cute cute! The visual is so clear that the copy doesn't even really need to be there.

Guest's picture
Guest

if this gets anything in Cannes, I'll file an official complaint

Guest's picture
Guest

STUDENT WORK. PERIOD.

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