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Forest

Agency: 
Published/Aired: 
October 2008
4135
Description: 

Print advertisment created by DMG, China for Volkswagen, within the category: Automotive.

Turn right after the butterfly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song, Jinyang Zhao
Copywriters: Kevin An

Comments (20)

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Guest's picture
Guest

zoo buenos aires

Guest's picture
Guest

please dont drive on flowers.....

Guest's picture
Guest

ok

Guest's picture
Guest

All it looks like to me is that you can now destroy some beautiful wildlife with your Touareg.

Whole campaign shouts out mass destruction of flora and fauna to me.

kibongo's picture
kibongo
Activity Score 116

In china who cares about environment?

White roses's picture
White roses
Activity Score 20

I don't agree with you that.
Environmental Protection in China.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

I love this idea

tirthomitro's picture
tirthomitro
Activity Score 2758

too good

they showed me a picture & i laughed
dignity has never been photographed

DJVassallo's picture
DJVassallo
Activity Score 243

hahaha... so clever campaign, for a moment remembered me Jeep ads from early 90's, same inteaction car-landscape, of course didn't exist GPS at the time

Guest's picture
Guest

Yes and destroy the landscape and the beautiful nature
.

just write's picture
just write
Activity Score 653

very nice idea... great execution in last two. in this only question is can u drive car here?????????

the_dejawoo's picture
the_dejawoo
Activity Score 98

I love this idea
and laugh at some comments.

petek's picture
petek
Activity Score 1894

The better copy would be: "Just stay on the road, 4WD wankers!"

federo's picture
federo
Activity Score 781

is a different idea but
WHY DESTROY BEAUTY LANDSCAPES AND FLOWERS AND WOODS JUST FOR DRIVING????

is not a good message

yctham's picture
yctham
Activity Score 178

Think too much, ha ha!

kibongo's picture
kibongo
Activity Score 116

The Chinese

Guest's picture
Guest

keep driving past the VW dealership...

Raf-vp's picture
Raf-vp
Activity Score 46

Out of 3, this one average.

rolling.stone's picture
rolling.stone
Activity Score 2741

Had they shown a narrow way between the flowers, would have been better.

Idea is good.

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

firebug's picture
firebug
Activity Score 1113

ok idea

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