Volkswagen: Feels like the 90's, 3

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Photographer: Clive Stuart
Published: September 2008

16 comments

sneakyhands's picture
sneakyhands
1857 pencils

sorry, but prices feeling like the 90s is overall a pretty weak concept. well price advertising usually is weak, but with a quality product like VW there are dozens of better ways to get someone to try and buy. also, the nirvana ad is the strongest. second would be hammer, this one, except there's no "it's" before "hammer time". lastly, the rave is just bad.

iRIO's picture
iRIO
224 pencils

dunno'bout the prices but it's feels like the 90-s

STRTLRS's picture
STRTLRS
1607 pencils

The least they could have done is make the car appealing. It looks like an illustration out of an old Popular Mechanics magazine.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Yikes. You really wanna tie your car to a failed performer who got thrown out of his house because of debt?

Really bad choice there.

Guest commenter's picture
Guest commenter

ACCOUNT EXECUTIVE/CLIENT/OVER-ANALYZER ALERT!

SeanMartin's picture
SeanMartin

OOOO!!! HIDDEN COMMENTATOR WHO THINKS HE'S BEING CUTE ALERT!!!

bitzky's picture
bitzky

mc hammer!

Laurent's picture
Laurent
289 pencils

love it !! it looks so shit that it actually looks cool :-)

Laurent's picture
Laurent
289 pencils

and that awful blue dropshadow... excellent !

R3P's picture
R3P
33 pencils

DUH. Blue dropshadows were definitely "in" in the 90's right? Oh, wait, no that was the 80's. And it was EYE shadow.

whitespace's picture
whitespace
1953 pencils

They're going for the 'so bad it's good' route.

Guest commenter's picture
Guest commenter

very very bad

stepup's picture
stepup
26 pencils

I like this, especially how cheesy the little lines are haha, not amazing but nice.

aik's picture
aik
12 pencils

its not bad idea, workd ok.

Ad_Man's picture
Ad_Man
828 pencils

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

it's really cool

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