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Feels like the 90's, 3

Agency Network: 
Published/Aired: 
September 2008
Description: 

Print advertisment created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Photographer: Clive Stuart

Comments (16)

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sneakyhands's picture
sneakyhands
Activity Score 1857

sorry, but prices feeling like the 90s is overall a pretty weak concept. well price advertising usually is weak, but with a quality product like VW there are dozens of better ways to get someone to try and buy. also, the nirvana ad is the strongest. second would be hammer, this one, except there's no "it's" before "hammer time". lastly, the rave is just bad.

iRIO's picture
iRIO
Activity Score 224

dunno'bout the prices but it's feels like the 90-s

STRTLRS's picture
STRTLRS
Activity Score 1601

The least they could have done is make the car appealing. It looks like an illustration out of an old Popular Mechanics magazine.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

SeanMartin's picture
SeanMartin

Yikes. You really wanna tie your car to a failed performer who got thrown out of his house because of debt?

Really bad choice there.

Guest commenter's picture
Guest commenter

ACCOUNT EXECUTIVE/CLIENT/OVER-ANALYZER ALERT!

SeanMartin's picture
SeanMartin

OOOO!!! HIDDEN COMMENTATOR WHO THINKS HE'S BEING CUTE ALERT!!!

bitzky's picture
bitzky

mc hammer!

Laurent's picture
Laurent
Activity Score 289

love it !! it looks so shit that it actually looks cool :-)

Laurent's picture
Laurent
Activity Score 289

and that awful blue dropshadow... excellent !

R3P's picture
R3P
Activity Score 33

DUH. Blue dropshadows were definitely "in" in the 90's right? Oh, wait, no that was the 80's. And it was EYE shadow.

whitespace's picture
whitespace
Activity Score 1953

They're going for the 'so bad it's good' route.

Guest commenter's picture
Guest commenter

very very bad

stepup's picture
stepup
Activity Score 26

I like this, especially how cheesy the little lines are haha, not amazing but nice.

aik's picture
aik
Activity Score 12

its not bad idea, workd ok.

Ad_Man's picture
Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

it's really cool

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