Volkswagen: Feels like the 90's, 1

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Photographer: Clive Stuart
Published: September 2008

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STRTLRS's picture
1607 pencils

Best of the bunch, but product is still not prominent enough.

I think, therefore... yeah.

Wyvie's picture
76 pencils

"Smell like the nineties"?!

Does that sound incredibly disgusting to anyone else?

This ad says to me that this lovely brand new car will smell like decade-old sweat from a dishevelled and underwashed headbanger.


whitespace's picture
1953 pencils

I do believe they are referencing the song 'Smells Like Teen Spirit'.

drunk dave's picture
drunk dave
1066 pencils

What a moron, read more, watch more, listen more.

Guest commenter's picture
Guest commenter

Get with the program Wyvie.

mark3r's picture
1940 pencils

Man this fuckin' rocks. Its not the best Ad ever but it makes me feel good... like a breath of fresh air... good car AD.


Guest's picture

it's a nice way to communicate retail message

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