Volkswagen: Feels like the 90's, 1
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Photographer: Clive Stuart
Published: September 2008
7 Comments
Best of the bunch, but product is still not prominent enough.
www.storytellerscreative.com
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"Smell like the nineties"?!
Does that sound incredibly disgusting to anyone else?
This ad says to me that this lovely brand new car will smell like decade-old sweat from a dishevelled and underwashed headbanger.
Eww!
I do believe they are referencing the song 'Smells Like Teen Spirit'.
What a moron, read more, watch more, listen more.
Get with the program Wyvie.
Man this fuckin' rocks. Its not the best Ad ever but it makes me feel good... like a breath of fresh air... good car AD.
:::MARK3R:::
it's a nice way to communicate retail message