Volkswagen: Exponent

Genuine Volkswagen Accessories®

Advertising Agency: DDB, Milan, Italy
Creative Director / Copywriter: Vicky Gitto
Art Director: Massimo Valeri
Published: August 2008

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24 comments

corporal_hicks's picture
corporal_hicks
365 pencils

Boring

Wordnerd's picture
Wordnerd
6662 pencils

totally

esteb's picture
esteb
673 pencils

What's the little logo?
The "r" of copyright or the "2" of exponent?
Not clear.

pscs's picture
pscs
440 pencils

*yawn*
one of these ads overusing the company's logo.

cullers's picture
cullers
332 pencils

Clients like big logos! It is truth.

Diego Jarrin's picture
Diego Jarrin
57 pencils

another italian huevada

Rotimi Wusu's picture
Rotimi Wusu
8 pencils

nice ad

Diego Jarrin's picture
Diego Jarrin
57 pencils

another italian huevada

XTG's picture
XTG
1355 pencils

to me it means volkswagen by volkswagen, hence the genuine accessories.

Neil Levy's picture
Neil Levy
314 pencils

what does huevada mean?

brain123's picture
brain123
830 pencils

it means like "silly stuff"

mark3r's picture
mark3r
1940 pencils

Whats funny about this Ad, is that the logo is off center... I really don't mind the Idea... but come on, "ALIGN"!! (I'm really bored today...)

:::MARK3R:::

luisrivera11's picture
luisrivera11
469 pencils

mmm not sooo terrible maybe

MrStrike's picture
MrStrike
2 pencils

WTF?

efox5's picture
efox5
85 pencils

It's fake but kinda cool idea.

yesprabhakar's picture
yesprabhakar
72 pencils

Prabhakar Soma

I Like It !

neuclone's picture
neuclone
90 pencils

Me too.

Muhammad Imran's picture
Muhammad Imran
614 pencils

Perfect advertising tho...

fen1x's picture
fen1x
471 pencils

little but nice ;]

Silver Surfer's picture
Silver Surfer
28 pencils

This is great. No doubt.

I'm amazed that people don't get this. It's beautifully simple. And smart.

munster's picture
munster
30 pencils

self absorbed...

campass's picture
campass
120 pencils

Perfect !

THE COPY's picture
THE COPY

ITALIAN VW MARKETERS AND OBVIUOSLY THE AGENCY ARE LOST.
OR WORST…
THEY THINK ARE GREAT.

TO BAD. I LOVE THE BRAND.

Axl's picture
Axl
264 pencils

Nice, but we muste have time to get it...

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