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Volkswagen ESP: Fuji

Volkswagen ESP: Fuji
Your rating: None Average: 6 (16 votes)

Advertising Agency: Krieg, Schlupp, Bürge / Springer & Jacoby, Zürich, Switzerland
Creativ Directors: Daniel Krieg, Uwe Schlupp, Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: David Hugentobler

16 Comments

Dreamigator's picture 432 pencils
Dreamigator | Sun, 2007-09-30 20:43

Cool idea.

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scampolice's picture 118 pencils
scampolice | Sun, 2007-09-30 23:58

Don't think so..

nirmalranganathan's picture 142 pencils
nirmalranganathan | Mon, 2007-10-01 02:30

Fantastic thought... Gr8...

To be consciously stupid, when required, is an essential part of wisdom.

adcook's picture 156 pencils
adcook | Mon, 2007-10-01 02:38

Thought is nice, execution sux big time.

Stratosurfer's picture
Guest | Mon, 2007-10-01 02:38

Nearly good idea, absolutely poor art direction.

kgeiger's picture 6642 pencils
kgeiger | Mon, 2007-10-01 03:10

An advert for stability control? A technology that exists in "nearly" all new cars... Don't think so.

Guest's picture
Guest | Mon, 2007-10-01 04:07

too bad that vw ain't even involved in formula 1...

liar's picture 390 pencils
liar | Mon, 2007-10-01 04:11

Quite smart...

Patrizio's picture 102 pencils
Patrizio | Mon, 2007-10-01 06:50

Well done guys. But I have to agree that the execution does not live up to the idea.

andrej dwin's picture 963 pencils
andrej dwin | Mon, 2007-10-01 06:57

I get the idea, but I don't really like it.
btw, isn't ESP way too old to be promoted this way?

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picturejockey's picture 630 pencils
picturejockey | Mon, 2007-10-01 07:29

Reminds me of an ad (I think of BMW) that said "Pleasure is not around the corner. Pleasure is the corner"

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darrenalawi's picture 146 pencils
darrenalawi | Mon, 2007-10-01 07:51

Good idea, poor execution, should of tried to incorporate some real life visuals.

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

bonito's picture
Guest | Mon, 2007-10-01 08:06

who says, that execution must be always big like a opera? this one is simple, as the idea. i like it.

Rog's picture 6110 pencils
Rog | Mon, 2007-10-01 21:34

Thanks for explaining it. Dull idea. Come on...

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

kolomato's picture
Guest | Tue, 2007-10-02 07:14

do it better roger.

Rog's picture 6110 pencils
Rog | Tue, 2007-10-02 20:45

get verified

>>>> That's not an ad. THIS is is an ad.

>>>> That's not an ad. THIS is an ad.

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