Volkswagen ESP: Fuji

Volkswagen ESP: Fuji

Advertising Agency: Krieg, Schlupp, Bürge / Springer & Jacoby, Zürich, Switzerland
Creativ Directors: Daniel Krieg, Uwe Schlupp, Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: David Hugentobler

Your rating: None Average: 6 (16 votes)

Comments

Cool idea.

Something special is coming this way.

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Don't think so..

nirmalranganathan's picture

Fantastic thought... Gr8...

Thought is nice, execution sux big time.

Nearly good idea, absolutely poor art direction.

An advert for stability control? A technology that exists in "nearly" all new cars... Don't think so.

too bad that vw ain't even involved in formula 1...

Quite smart...

Well done guys. But I have to agree that the execution does not live up to the idea.

I get the idea, but I don't really like it.
btw, isn't ESP way too old to be promoted this way?

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picturejockey's picture

Reminds me of an ad (I think of BMW) that said "Pleasure is not around the corner. Pleasure is the corner"

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darrenalawi's picture

Good idea, poor execution, should of tried to incorporate some real life visuals.

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

who says, that execution must be always big like a opera? this one is simple, as the idea. i like it.

Thanks for explaining it. Dull idea. Come on...

>>>> That's not an ad. THIS is is an ad.

do it better roger.

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>>>> That's not an ad. THIS is is an ad.

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