Volkswagen ESP: Fuji
Advertising Agency: Krieg, Schlupp, Bürge / Springer & Jacoby, Zürich, Switzerland
Creativ Directors: Daniel Krieg, Uwe Schlupp, Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: David Hugentobler
Advertising Agency: Krieg, Schlupp, Bürge / Springer & Jacoby, Zürich, Switzerland
Creativ Directors: Daniel Krieg, Uwe Schlupp, Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: David Hugentobler
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16 Comments
Cool idea.
Something special is coming this way.
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just 2 simple options love or hate it.
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Don't think so..
Fantastic thought... Gr8...
To be consciously stupid, when required, is an essential part of wisdom.
Thought is nice, execution sux big time.
Nearly good idea, absolutely poor art direction.
An advert for stability control? A technology that exists in "nearly" all new cars... Don't think so.
too bad that vw ain't even involved in formula 1...
Quite smart...
Well done guys. But I have to agree that the execution does not live up to the idea.
I get the idea, but I don't really like it.
btw, isn't ESP way too old to be promoted this way?
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Reminds me of an ad (I think of BMW) that said "Pleasure is not around the corner. Pleasure is the corner"
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Good idea, poor execution, should of tried to incorporate some real life visuals.
Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog
who says, that execution must be always big like a opera? this one is simple, as the idea. i like it.
Thanks for explaining it. Dull idea. Come on...
>>>> That's not an ad. THIS is is an ad.
>>>> That's not an ad. THIS is an ad.
do it better roger.
get verified
>>>> That's not an ad. THIS is is an ad.
>>>> That's not an ad. THIS is an ad.