Volkswagen ESP: Fuji

Volkswagen ESP: Fuji

Advertising Agency: Krieg, Schlupp, Bürge / Springer & Jacoby, Zürich, Switzerland
Creativ Directors: Daniel Krieg, Uwe Schlupp, Andreas Mädler
Art Director: Mario Moosbrugger
Copywriter: David Hugentobler

Your rating: None Average: 6 (16 votes)
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Comments

Submitted by Dreamigator on Sun, 2007-09-30 20:43.

Cool idea.

Something special is coming this way.

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Submitted by scampolice on Sun, 2007-09-30 23:58.

Don't think so..

nirmalranganathan's picture
Submitted by nirmalranganathan on Mon, 2007-10-01 02:30.

Fantastic thought... Gr8...

Submitted by adcook on Mon, 2007-10-01 02:38.

Thought is nice, execution sux big time.

Submitted by Stratosurfer (not verified) on Mon, 2007-10-01 02:38.

Nearly good idea, absolutely poor art direction.

Submitted by kgeiger on Mon, 2007-10-01 03:10.

An advert for stability control? A technology that exists in "nearly" all new cars... Don't think so.

Submitted by Guest (not verified) on Mon, 2007-10-01 04:07.

too bad that vw ain't even involved in formula 1...

Submitted by liar on Mon, 2007-10-01 04:11.

Quite smart...

Submitted by Patrizio on Mon, 2007-10-01 06:50.

Well done guys. But I have to agree that the execution does not live up to the idea.

Submitted by andrej dwin on Mon, 2007-10-01 06:57.

I get the idea, but I don't really like it.
btw, isn't ESP way too old to be promoted this way?

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picturejockey's picture
Submitted by picturejockey on Mon, 2007-10-01 07:29.

Reminds me of an ad (I think of BMW) that said "Pleasure is not around the corner. Pleasure is the corner"

http://www.navinharish.org

darrenalawi's picture
Submitted by darrenalawi on Mon, 2007-10-01 07:51.

Good idea, poor execution, should of tried to incorporate some real life visuals.

Darren Alawi
Creative web & brand designer
http://www.darrenalawi.com/blog

Submitted by bonito (not verified) on Mon, 2007-10-01 08:06.

who says, that execution must be always big like a opera? this one is simple, as the idea. i like it.

Submitted by Rog on Mon, 2007-10-01 21:34.

Thanks for explaining it. Dull idea. Come on...

>>>> That's not an ad. THIS is is an ad.

Submitted by kolomato (not verified) on Tue, 2007-10-02 07:14.

do it better roger.

Submitted by Rog on Tue, 2007-10-02 20:45.

get verified

>>>> That's not an ad. THIS is is an ad.

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