Agency Network: 
May 2011

Print advertisment created by Kaffeine, Ukraine for Volkswagen, within the category: Automotive.

Feel driven by the road.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Roman Davydyuk, Dima Tsapko
Copywriters: Nadya Skrynnyk, Lilia Burkova
Designer: Roman Davydyuk

Comments (17)

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HappyHour's picture
Activity Score 2381

Nice visual but the strategy seems a bit odd. I want to drive the car, not be driven.

dsklan's picture
Activity Score 1926

good point

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Exactly my first reaction as well.

Not that I have a car though...

ZaboZaboZabo's picture
Activity Score 595

I translate: Driving a VW is very boring.

Wordnerd's picture
Activity Score 6692

an veeeery slow

ace85le's picture
Activity Score 3935

Gives me the feeling that it's gonna be as slow as an escalator. Gonna take forever to reach the top. Liked the execution though.


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rurorjuror's picture
Activity Score 745

The thing is that the road moves along with the car, which is moving, too. Good illustration for this -- running on the escalator. Two good points -- (1) you save your energy (fuel) by not traveling all the way up and (2) you've got more power by adding your power(speed) and escalator's. Both of these advantages describe the principle of Turbo Diesel Injection (TDI) by Volkswagen.

Wordnerd's picture
Activity Score 6692

well, you know that cause you got the brief.
no offence, but to expect people will get this from this ad is nothing but wishful thinking

HappyHour's picture
Activity Score 2381


thedesignaddict's picture
Activity Score 5403

Awkward headline, overly abstract concept and execution.

bhuvneshwar.chd's picture
Activity Score 989

good one

"If you are irritated by every rub, how will you be polished?"
— Rumi

tirthomitro's picture
Activity Score 2758

pretty forced.
creative for the sake of it.

they showed me a picture & i laughed
dignity has never been photographed

ofband's picture
Activity Score 83

The road have to be really fast : D oups sorry, TDI is not so fast so it works :D

You can do it !

joelapompe's picture
Activity Score 3851
shahidali's picture
Activity Score 4069

For me, the escalator does give me the feeling of smooth and slow ride but the copy is not in alignment.


niniasufle's picture
Activity Score 407

escalator can't be smooth... for me is not smooth at all
nice visuals though

dilir's picture
Activity Score 31

I translate: driving VW is dreamy. Interesting how decoding varies from person to person!