Closed / Open
The Eos. The coupé-cabriolet by Volkswagen.
Advertising Agency: DDB Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: François Massinon
Art Director: Massimo De Pascale
Account Team: Sylvie De Couvreur, Miguel Aguza
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39 Comments
Too complicated for me. I give up.
That's me!
http://blog.tapuz.co.il/wranger
ever seen a convertible?
It's a cabriolet, when it's open you get wet! ;)
When its raining, it's closed (the roof, not the umbrella) When it's sunny, it's open (the roof, not the umbrella)
I comment the comments
becaus u stupid! great VW ...!
Great idea and very Volkswagen! Nice!!
Very " European" thinking work. (Volkswagen, Skoda ...kind of print ad's)
Simple ideas are the best !
Simple, but not surprising enough.
I think so,gcasidyny.
NICE :)
It is creative....
But it is not only for WW
what make the difference?
Saidu Karinga
The Idiot
http://saidukaringa.yolasite.com/
smart
i like
not the VW class
withalltherespects
wondering if they never had coupe,
bvital
http://be.net/javednz
i love it.. i had to look twice to get it.. and it was worth the effort
like the idea, very simple but its ok
A car that doubles as an umbrella? Hot damn! I'll take three!
Lame selling point.
www.marketingman.ca
www.twitter.com/brookjohnston
terrible. not Volkswagen worthy. DDB should know better.
something missing in execution......
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
the idea has got nothing to do with the product.
this (idea) would work with any convertible.. where is the selling point??
Too simple I think, and doesn't really send a strong message.
A downside of many convertibles is that the roof is so floppy and noisy, not solid at all. Showing an umbrella only highlights that I think.
http://jackmancer.com/
http://twitter.com/jackmancer/
somebdy pls enlighten...can't ge this one
not strong enough to catch your attention, I believe...
too simple
Can I have one umbrella?
A little witty is not an ad
achcha hai!
simple
Dynamic Thinking.
Go to the Hell Bicek. You comments are completely embarrassing
simple
very nice :)
it's not vdab territory at all
Straight forward execution.
well done! not the best but very good.
too simple. toop easy.
I like it, smart, makes you think but doesn't really make you buy. Still, you can say it is an image print for showing: VW is a playful, witty brand, come and play with us.
OK I just understand...
very basic and simple..