Volkswagen Eos: Umbrella

Closed / Open
The Eos. The coupé-cabriolet by Volkswagen.

Advertising Agency: DDB Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: François Massinon
Art Director: Massimo De Pascale
Account Team: Sylvie De Couvreur, Miguel Aguza

Related videos by Shutterstock

39 comments

TommyO's picture
TommyO
1866 pencils

Too complicated for me. I give up.

Guest's picture
Guest

ever seen a convertible?

Guest's picture
Guest

It's a cabriolet, when it's open you get wet! ;)

DarkSide's picture
DarkSide
1068 pencils

When its raining, it's closed (the roof, not the umbrella) When it's sunny, it's open (the roof, not the umbrella)

Guest's picture
Guest

becaus u stupid! great VW ...!

Guest's picture
Guest

Great idea and very Volkswagen! Nice!!

Hibon's picture
Hibon
3731 pencils

Very " European" thinking work. (Volkswagen, Skoda ...kind of print ad's)

Simple ideas are the best !

gcasidyny's picture
gcasidyny
81 pencils

Simple, but not surprising enough.

janeliza's picture
janeliza
41 pencils

I think so,gcasidyny.

Guest's picture
Guest

NICE :)

saidukaringa's picture
saidukaringa
273 pencils

It is creative....
But it is not only for WW
what make the difference?

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

capywriter's picture
capywriter
5511 pencils

smart

Guest's picture
Guest

i like

Adaddicted's picture
Adaddicted
3435 pencils

not the VW class

withalltherespects

bvital's picture
bvital
198 pencils

wondering if they never had coupe,

.-_'s picture
.-_
95 pencils

i love it.. i had to look twice to get it.. and it was worth the effort

Guest's picture
Guest

like the idea, very simple but its ok

brookjohnston's picture
brookjohnston
296 pencils

A car that doubles as an umbrella? Hot damn! I'll take three!

Lame selling point.

Jakarta Jack's picture
Jakarta Jack

terrible. not Volkswagen worthy. DDB should know better.

Guest's picture
Guest

something missing in execution......

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

akshaysrikar's picture
akshaysrikar
420 pencils

the idea has got nothing to do with the product.

this (idea) would work with any convertible.. where is the selling point??

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Too simple I think, and doesn't really send a strong message.

A downside of many convertibles is that the roof is so floppy and noisy, not solid at all. Showing an umbrella only highlights that I think.

raavigeorgian's picture
raavigeorgian
2444 pencils

somebdy pls enlighten...can't ge this one

marcellod's picture
marcellod
54 pencils

not strong enough to catch your attention, I believe...

pdabhinav's picture
pdabhinav
100 pencils

too simple

Zulu-1's picture
Zulu-1
130 pencils

Can I have one umbrella?

Hiperion's picture
Hiperion
3138 pencils

A little witty is not an ad

Guest's picture
Guest

achcha hai!

Binary's picture
Binary
25 pencils

simple

Dynamic Thinking.

Guest's picture
Guest

Go to the Hell Bicek. You comments are completely embarrassing

Guest's picture
Guest

simple
very nice :)

michelangelo's picture
michelangelo
660 pencils

it's not vdab territory at all

jackal hunts's picture
jackal hunts
325 pencils

Straight forward execution.

bmeza88's picture
bmeza88
54 pencils

well done! not the best but very good.

Guest's picture
Guest

too simple. toop easy.

Dzsoi's picture
Dzsoi
5268 pencils

I like it, smart, makes you think but doesn't really make you buy. Still, you can say it is an image print for showing: VW is a playful, witty brand, come and play with us.

AssassinX's picture
AssassinX
1329 pencils

OK I just understand...

Dreambang's picture
Dreambang
218 pencils

very basic and simple..

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments