Volkswagen Eos: Umbrella

Volkswagen Eos: Umbrella
Average: 7 (77 votes)

Closed / Open
The Eos. The coupé-cabriolet by Volkswagen.

Advertising Agency: DDB Brussels, Belgium
Creative Director: Peter Aerts
Copywriter: François Massinon
Art Director: Massimo De Pascale
Account Team: Sylvie De Couvreur, Miguel Aguza

39 comments

TommyO's picture
1878 pencils
TommyO

Too complicated for me. I give up.

Guest's picture
Guest

ever seen a convertible?

Guest's picture
Guest

It's a cabriolet, when it's open you get wet! ;)

DarkSide's picture
1063 pencils
DarkSide

When its raining, it's closed (the roof, not the umbrella) When it's sunny, it's open (the roof, not the umbrella)

Guest's picture
Guest

becaus u stupid! great VW ...!

Guest's picture
Guest

Great idea and very Volkswagen! Nice!!

Hibon's picture
3701 pencils
Hibon

Very " European" thinking work. (Volkswagen, Skoda ...kind of print ad's)

Simple ideas are the best !

gcasidyny's picture
52 pencils
gcasidyny

Simple, but not surprising enough.

janeliza's picture
41 pencils
janeliza

I think so,gcasidyny.

Guest's picture
Guest

NICE :)

saidukaringa's picture
273 pencils
saidukaringa

It is creative....
But it is not only for WW
what make the difference?

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

capywriter's picture
5525 pencils
capywriter

smart

Guest's picture
Guest

i like

Adaddicted's picture
3447 pencils
Adaddicted

not the VW class

withalltherespects

bvital's picture
198 pencils
bvital

wondering if they never had coupe,

.-_'s picture
95 pencils
.-_

i love it.. i had to look twice to get it.. and it was worth the effort

Guest's picture
Guest

like the idea, very simple but its ok

brookjohnston's picture
292 pencils
brookjohnston

A car that doubles as an umbrella? Hot damn! I'll take three!

Lame selling point.

Jakarta Jack's picture
Jakarta Jack

terrible. not Volkswagen worthy. DDB should know better.

Guest's picture
Guest

something missing in execution......

alexander_bickov's picture
3321 pencils
alexander_bickov

Nice

akshaysrikar's picture
426 pencils
akshaysrikar

the idea has got nothing to do with the product.

this (idea) would work with any convertible.. where is the selling point??

Jaap Grolleman's picture
7013 pencils
Jaap Grolleman

Too simple I think, and doesn't really send a strong message.

A downside of many convertibles is that the roof is so floppy and noisy, not solid at all. Showing an umbrella only highlights that I think.

raavigeorgian's picture
2450 pencils
raavigeorgian

somebdy pls enlighten...can't ge this one

marcellod's picture
36 pencils
marcellod

not strong enough to catch your attention, I believe...

pdabhinav's picture
100 pencils
pdabhinav

too simple

Zulu-1's picture
130 pencils
Zulu-1

Can I have one umbrella?

Hiperion's picture
3148 pencils
Hiperion

A little witty is not an ad

Guest's picture
Guest

achcha hai!

Binary's picture
25 pencils
Binary

simple

Dynamic Thinking.

Guest's picture
Guest

Go to the Hell Bicek. You comments are completely embarrassing

Guest's picture
Guest

simple
very nice :)

michelangelo's picture
662 pencils
michelangelo

it's not vdab territory at all

jackal hunts's picture
325 pencils
jackal hunts

Straight forward execution.

bmeza88's picture
54 pencils
bmeza88

well done! not the best but very good.

Guest's picture
Guest

too simple. toop easy.

Dzsoi's picture
5009 pencils
Dzsoi

I like it, smart, makes you think but doesn't really make you buy. Still, you can say it is an image print for showing: VW is a playful, witty brand, come and play with us.

AssassinX's picture
1333 pencils
AssassinX

OK I just understand...

Studio816entertainment's picture
169 pencils
Studio816entert...

very basic and simple..