Volkswagen: Eco-friendly

Can a car ever be eco-friendly?
Well, our latest BlueMotion Polo is green enough to be tax exempt - in fact, it actually gives off less CO2 than any other car in its class. That's good, but we think we can still do better.

Advertising Agency: DDB London, UK
Creative Director: Grant Parker
Art Director: Steve Wioland
Copywriter: Matt Woolner