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Early Warning, Hannibal Lecter

Agency: 
Published/Aired: 
December 2011
Description: 

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny

Comments (4)

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Highest Rated

otakbelakang's picture
otakbelakang
Activity Score 6

hahahha... so funny

andylefty's picture
andylefty
Activity Score 4535

Is the campaign pretty old.

Hadrons's picture
Hadrons
Activity Score 6017

creepy

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
Activity Score 5498

This just doesn't feel right for the brand or the message.

The Jobless Writer
Will Think for Salary

otakbelakang's picture
otakbelakang
Activity Score 6

hahahha... so funny

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