Advertisement

Early Warning, Caesar and Brutus

Agency: 
Published/Aired: 
December 2011
Description: 

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Print advertisment created by DDB, Germany for Volkswagen, within the category: Automotive.

See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny

Comments (7)

Log in or register to post comments

Highest Rated

Atiza's picture
Atiza
Activity Score 5

.

Hadrons's picture
Hadrons
Activity Score 6017

good one

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pierrelastname's picture
pierrelastname
Activity Score 2869

all campaign sucks, can't understand criteria of Epica...

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Reeeally not sold on this campaign.

The Jobless Writer
Will Think for Salary

LittleJoe's picture
LittleJoe
Activity Score 345

brutus who??? Giulio Cesare's son?

shahidali's picture
shahidali
Activity Score 4069

Superb series. Loved it. Excellent idea. Execution's a bit dramatic. Well, i'll ignore that.

shahid

Atiza's picture
Atiza
Activity Score 5

.

Atiza's picture
Atiza
Activity Score 5

Brilliant!!

From the mind of a well read creative team no doubt.

Advertisement