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Early Warning, Bonnie and Clyde

Agency: 
Published/Aired: 
December 2011
Description: 

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny

Comments (14)

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Highest Rated

dgilbert's picture
dgilbert
Activity Score 20

Art direction needs some more work, not feeling the fonts. Its too distracting and for me its not even enjoyable to read

simonds08's picture
simonds08
Activity Score 598

copy is good but the changing typefaces in this series really bothers me

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

i get what going on, feels undercooked

Roger Keynes's picture
Roger Keynes
Activity Score 5498

+1

The Jobless Writer
Will Think for Salary

andylefty's picture
andylefty
Activity Score 4535

This feels familiar. Anyone else?

morse's picture
morse
Activity Score 17518

I think it's impressive.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Zane's picture
Zane
Activity Score 110

Funny ads.

Shawali's picture
Shawali
Activity Score 8442

Brilliant.

Not so sure about the art direction, thoug.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bate_palmas's picture
bate_palmas
Activity Score 1479

It's cool. Different for a car ad. Absolutely F&*k-all to do with cars and I can't decide if that's a good thing or a bad thing.

I'm going with good thing.

Hadrons's picture
Hadrons
Activity Score 6017

good concept, don't care for the fonts.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture
kleenex
Activity Score 45319

I do not like the fonts at all.

roger lucas's picture
roger lucas
Activity Score 30

Loved the concept. Hated the typeface!

thegrimreaper's picture
thegrimreaper
Activity Score 54

Could be better

Lazarus's picture
Lazarus
Activity Score 1536

So so.

dgilbert's picture
dgilbert
Activity Score 20

Art direction needs some more work, not feeling the fonts. Its too distracting and for me its not even enjoyable to read

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