Volkswagen, Dynamic Light Assist System: The Moon

Oncoming drivers won't go crazy.
Dynamic Light Assist System automatically dims your headlights if there is another car nearby.

People get crazy on a full moon. Oncoming drivers get even more crazy, when they being dazzled by headlights of your car. Dynamic Light Assist System by VW automatically detects oncoming car and dims your headlights. Turning them into something less bright and less distracting to see at the night. The Moon.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director / Copywriter / Illustrator: Dima Tsapko
Published: October 2010


morse's picture
16609 pencils

Perfect for Halloween. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

not really new...

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

It's so simple but so relevant (although a full moon doesn't scare people either).

Good ad though.

AssassinX's picture
1329 pencils

That's kind and considerate.

Blashyrkh's picture
32884 pencils

Nice. Although it has a Halloween look I don't think that's the purpose. Fits perfect for VW drivers.

velle's picture
1550 pencils

What's superimposed on the moon:
a window shutter?

Is that a:
werewolf talon?
vampire fang?

rurorjuror's picture
745 pencils

Moon is full -- you turn to crazy werewolf.
If it's not -- you don't.
That's how Dynamic Light Assist System works -- it prevents you from the full (Moon?) intensity of light dazzling on you as an oncoming driver.

velle's picture
1550 pencils

i feel there is a disconnect between the visual and the copy, and those two elements from the idea.

oh wait, is that the headlight of a car...
um, i still feel there's a disconnect. ah well.

Guest's picture

dont get it...

byzade's picture
131 pencils

very nice

thatcliffguy's picture
37 pencils


Dzsoi's picture
6556 pencils

It's waaaaaaaaaay too complicated, too many steps missing, you can be lost at many points:
slim moon -> property: NOT full moon -> full moon property: werewolf go crazy -> oncoming drivers go crazy -> not full lights = oncoming drivers won't go crazy. Come on, this is a riddle for Indiana Jones or Robert Langdon.

XQuantum's picture
63 pencils

Sorry but I think it fails =/

An ad can't be that hard to understand =/

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