Volkswagen, Dynamic Light Assist System: The Moon

Oncoming drivers won't go crazy.
Dynamic Light Assist System automatically dims your headlights if there is another car nearby.

People get crazy on a full moon. Oncoming drivers get even more crazy, when they being dazzled by headlights of your car. Dynamic Light Assist System by VW automatically detects oncoming car and dims your headlights. Turning them into something less bright and less distracting to see at the night. The Moon.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Director: Anze Jereb
Art Director / Copywriter / Illustrator: Dima Tsapko
Published: October 2010

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13 comments

morse's picture
morse
14994 pencils

Perfect for Halloween. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

not really new...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's so simple but so relevant (although a full moon doesn't scare people either).

Good ad though.

AssassinX's picture
AssassinX
1329 pencils

That's kind and considerate.

Blashyrkh's picture
Blashyrkh
32698 pencils

Nice. Although it has a Halloween look I don't think that's the purpose. Fits perfect for VW drivers.

velle's picture
velle
1550 pencils

What's superimposed on the moon:
a window shutter?

Is that a:
werewolf talon?
vampire fang?

rurorjuror's picture
rurorjuror
733 pencils

Moon is full -- you turn to crazy werewolf.
If it's not -- you don't.
That's how Dynamic Light Assist System works -- it prevents you from the full (Moon?) intensity of light dazzling on you as an oncoming driver.

velle's picture
velle
1550 pencils

i feel there is a disconnect between the visual and the copy, and those two elements from the idea.

oh wait, is that the headlight of a car...
um, i still feel there's a disconnect. ah well.

Guest's picture
Guest

dont get it...

byzade's picture
byzade
131 pencils

very nice

thatcliffguy's picture
thatcliffguy
37 pencils

Like.

twitter.com/thatcliffguy

Dzsoi's picture
Dzsoi
5268 pencils

It's waaaaaaaaaay too complicated, too many steps missing, you can be lost at many points:
slim moon -> property: NOT full moon -> full moon property: werewolf go crazy -> oncoming drivers go crazy -> not full lights = oncoming drivers won't go crazy. Come on, this is a riddle for Indiana Jones or Robert Langdon.

XQuantum's picture
XQuantum
63 pencils

Sorry but I think it fails =/

An ad can't be that hard to understand =/

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