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Dyer Island Conservation Trust

Agency: 
Published/Aired: 
October 2010
Description: 

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt

Comments (9)

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Highest Rated

Nude Copy's picture
Nude Copy
Activity Score 1054

takes a good 10 seconds to catch upon the idea

talkingisfree's picture
talkingisfree
Activity Score 2712

LOVE IT!!!! THIS IS DEFINETLY A GREAT CAMPAIGN.

luispiter's picture
luispiter
Activity Score 2756

Good job...

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Very clever campaign, I like it a lot, never seen anything like this.

HappyHour's picture
HappyHour
Activity Score 2381

Superfresh.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Shameless greenwash.

HappyHour's picture
HappyHour
Activity Score 2381

I don't see how that can be. Greenwash entails creating an image of environmental consciousness that doesn't actually exist, or initiatives that aren't actually taken. But here, they've actually given what is probably high-profile ad space to these groups. You can't say that's not an initiative.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Okay a bit kneejerk harsh. I appreciate there's a level of symbiosis going on, each side getting their juices; I suppose those groups are grownups and can handle themselves without being taken advantage of *too* hard. Thanks HH for the reality check.

A.S.'s picture
A.S.
Activity Score 78

This is some kind of fresh execution

Nude Copy's picture
Nude Copy
Activity Score 1054

takes a good 10 seconds to catch upon the idea

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