Volkswagen: Dummy, Beer

Even though Volkswagens undergo countless tests in order to guarantee you the utmost in safety, it’s you and your sense of responsibility that will always be at the wheel. Volkswagen for safety.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Massimo Valeri
Copywriter: Mirella Valentini
Photographer - CGI: Rumblefish
Released: September 2007

9 comments

James Dean's picture
James Dean

WOW, i love this advertisement, great idea.

Took a second or so to figure it out but it is so true.

Bye's picture
Bye
1468 pencils

Oh really, just how believable do you think your comment is mr Dean?

Ads from Italy have a tendency look good, but often lack a good idea, this one hasn't got either.

SuspiciousCunt's picture
SuspiciousCunt

Well, can't blame you for trying to comment about your own ad, Vicky.
But you see, it's shit anyway.

Guest's picture
Guest

being true doesn't make it a good idea... why say we cannot test you and show dummies with cell phone/beer, which is like testing.. it seems there's a disconnection.

andrej dwin's picture
andrej dwin
939 pencils

guys, I'm usually the pissed off knowitall here, but you suck.
these ads are good.
they're not cannes good, but they're good nonetheless.
even if it's true the most stuff from ddb milan posted here isn't more than rubbish, we should give credit where credit is due. (note> HERE!)
nice work guys. keep it up.

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kgeiger's picture
kgeiger
7102 pencils

Crash-test dummies are so overdone.

Guest's picture
Guest

Mamma mia! Volkswagen used to have good ads.

darrenalawi's picture
darrenalawi
146 pencils

Is this an ad or a public announcement?

Vic.'s picture
Vic.

i think this is a good concept and a very decent and simple execution. the idea of selling high standard testing at the same time they are sending a social message is cool.
but i understand people judge everything they see here thinking of cannes.

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