The Lane Assist by Volkswagen. It’s alert, when you’re not.
Advertising Agency: DDB Germany, Düsseldorf, Germany
Creative Directors: Alexander Reiss, Oliver Kapusta
Art Director: Gabriel Nuñez-Lagos
Copywriter: Shahir Sirry
Photographer: Strehlau + Ferfers, MAGROUND
Post Producer: TONIC
Published: March 2009
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6 Comments
das motiv in der beef fand ich besser
I think this one's the weakest piece since the sound of kick drum is not one likely to signal the fact that you're getting off the lane (as opposed to the horns or the bells in the first two, which are more believable).
I would also like the line to be something like "Alert throughout the road" or something like that instead of "it's alert, when you're not" since the visual says nothing about you not being alert.
I'm thinking that perhaps, the existing line could indeed work better if the visual was set at night, when one would likely doze off because of sleepiness or something.
All in all, however, a very cool campaign! (Horns are my favorite).
haven't you guys driven over the lane reflectors on roads before? they make a beating sound. which is why this makes more sense than the others.it's true to the sound the wheels make when going over a white lane.
hehe! real fun
| Everartz |
It looks so fake... the lights don't match.
And the idea reminds me a silver lion for Honda this year.
Not bad for the function its communicating.