Volkswagen: Dream

You are not dreaming, you are driving.

Advertising Agency: Facto saatchi & saatchi, France
Creative Director: Fabrice Boutin
Art Director: Sébastien Ruyssen
Copywriter: Jean-Guillaume Pascaud
Photographer: Laurent Diat
Other additional credits: Be Facto, Belgium

October 2008


sloppy4's picture
1494 pencils

you are not dreaming. you're driving? you can't blame that on the translation. that's just client bs. the visual isn't nearly moving or fantastic enough to warrant such a cheesy, overblown line.'s picture
1021 pencils

i like the visual.
exept for the small scirocco in the curve, but of course we also have a client.....

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Did you guys ever seen the BMW Z4 ads?... Which one was first?...'s picture
1021 pencils

aks joe la

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Done and re-done.....and i never sore this ad in France for VW.

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Ok i understand ...this is a french ad for Reunion Island. The volcano.....still this is a "old idea" well executed with a bad copy.

DengueFever's picture
148 pencils

First let's ignore the "guest commenters" (have some balls people or just shut it).

I find the artwork really nice but : "You are not dreaming. you're driving" ... Seriously ?!!

100% agree with sloppy4 ! Soooooooo cheesy !

Guest's picture

I was looking for cars brands ads ideas at this site and found this "done copy ad" for VW...
you have the same idea for a old Fiat ad....
Mr Dengue why ignore the "guest commenters" ? (are you "dengue" or you have some "Fever" ?)

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