Volkswagen: Double, Kid

The all-new Passat with Rear View Parking Camera.

Copywriter: Sreejith Kodoth./a>.

Advertising Agency: DDB, Mudra, India
National Creative Director: Rajeev Raja
Creative Directors: Sreejith Kodoth./a>, Ranjit Sasidharan
Art Directors: Sreejith Kodoth./a>, Boby Mathew
Digital Artist: Y Dhaneshwar Singh
Photographers: Vikas Vasudev, Sreejith Kodoth./a>, Alex Rank
Vice President: Anurag Tandon

Published: 
April 2012

22 comments

chuckieT's picture
chuckieT
680 pencils

Idea is sound. Retouching is terrible... and the retouching is even worse on the other two ads.

christowood's picture
christowood
33 pencils

HOW MANY TIMES HAVE WE SEEN THE SAME IDEA FOR THE SAME PRODUCT? COPYCATS.

arvin's picture
arvin
341 pencils

TERRIBLE execution... I can't believe its from DDB :(

saya's picture
saya
353 pencils

Brilliant!

morse's picture
morse
17103 pencils

The shadows are fake. Idea is good.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kalpesh78's picture
kalpesh78
2578 pencils

why are the wheels rotating? retouching is horrible.

ideas....30 minutes nahi toh free.

Manoma's picture
Manoma
1108 pencils

The idea is basic... But Ok... But the realisation is really to bad...

mitali prasad's picture
mitali prasad
458 pencils

niceee one,,,,,what realization,,,i didn;t get what u sAYING?

Ron Burgundy's picture
Ron Burgundy
1634 pencils

No Stereoscopic GIF?

ceronauta's picture
ceronauta
121 pencils

Maten al grafico !

Las ideas

lpgatti's picture
lpgatti
331 pencils

Lp Gatti

mockingbird's picture
mockingbird
238 pencils

idea done in another way.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

no for me

mr.x's picture
mr.x
996 pencils

awful retouching, old idea, one ad is enough three is two too many.

Where is the idea's picture
Where is the idea
707 pencils

Yeah bad finish on a ok stuff. I guess this is what happens when one guy wants to do everything.

kleenex's picture
kleenex
41086 pencils

the whole set is just bad.

Blue Apple's picture
Blue Apple
120 pencils

worst photoshop work

fadirahhal's picture
fadirahhal
235 pencils

DDB India are lazy

dbor's picture
dbor
1455 pencils

Like a NASA Moon pictures.

manzoordesign's picture
manzoordesign
147 pencils

not up to the mark

"creativity is what I think in every moment of my life"

www.facebook.com/manzoordsign I www.behance.net/manzoordesign

lohlinshan78's picture
lohlinshan78
16 pencils

shot to death...

karron10's picture
karron10
3 pencils

I am sure this is not the only car that has now rear view cameras for parking. I expected to see a more creative ad, Passat can do do a lot more than this, they should emphasize that.

Interested in passat reviews.

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