Volkswagen Don't Drink & Drive: Steering wheels

Just one for the road.please drink responsibly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Director: Kelvin Lai
Art Directors: Kelvin Lai
Copywriters: DongHao
Published: March 2009

22 comments

Blashyrkh's picture
Blashyrkh
32873 pencils

Nice campaign and execution. Liked all three ads. Somehow in the "don't drink and drive" campaigns visuals always beats the copy. Do the copywriters try to taste how it feels drinking and not driving before they write the line?

adtonny's picture
adtonny
46 pencils

超赞!

Guest's picture
Guest

ya está hecho

Guest's picture
Guest

ya está hecho

alexander_bickov's picture
alexander_bickov
3279 pencils

Done!

Guest's picture
Guest

proof!

funky_frogii's picture
funky_frogii
2536 pencils

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

oooh yah, done before. he gotcha there. yah.

Guest's picture
Guest

Usual altered perception of reality.

Differently, but done so many times.

Why don't try a different approach?

patUDAY's picture
patUDAY
436 pencils

Wel done!

UDAYpatwardhan@+91 22 98206 54722

patUDAY's picture
patUDAY
436 pencils

Well done!

UDAYpatwardhan@+91 22 98206 54722

Guest's picture
Guest

非常好,珍惜生命!

Muhammad Imran's picture
Muhammad Imran
614 pencils

congrats guys!!!

Guest's picture
Guest

怎么好意思登出来,坍台!

Guest's picture
Guest

楼上敢把马甲脱了说话么,做人要有点原则

Guest's picture
Guest

done

Pencil-Killer's picture
Pencil-Killer
59 pencils

good work and it's not done like "http://adsoftheworld.com/media/print/amri_needle" this is a different image to me

Guest's picture
Guest

the image is different but the concept of blurred multiple visuals has been done. be original....

puppiepoppy's picture
puppiepoppy
1634 pencils

What 'one' for the road? You're referring to the beer or one steering or what??? Either one is wrong anyway.

Guest's picture
Guest

wow,nice one

Guest's picture
Guest

no drama. people who drink and drive will not stop drinking and driving just because you they get impaired. you need to tell them something more serious.

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