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Volkswagen Don't Drink & Drive: Steering wheels

Volkswagen Don't Drink & Drive: Steering wheels
Your rating: None Average: 6.3 (35 votes)

Just one for the road.please drink responsibly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Director: Weibing Xu, DongHao, Kelvin Lai
Art Directors: Mo Zhang, Rui Chen, Kelvin Lai
Copywriters: Xiaozhou Xing, DongHao
Published: March 2009

Comments

Blashyrkh's picture 1181 pencils
8

Nice campaign and execution. Liked all three ads. Somehow in the "don't drink and drive" campaigns visuals always beats the copy. Do the copywriters try to taste how it feels drinking and not driving before they write the line?

The client is not always right - Enzo Ferrari

adtonny's picture 46 pencils

超赞!

Guest's picture

ya está hecho

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ya está hecho

alexander_bickov's picture 1638 pencils

Done!

Alexander Bickov Personal portfolio | Twitter | Facebook | Blog

Guest's picture

proof!

funky_frogii's picture 2142 pencils
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oooh yah, done before. he gotcha there. yah.

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Usual altered perception of reality.

Differently, but done so many times.

Why don't try a different approach?

patUDAY's picture 258 pencils

Wel done!

UDAYpatwardhan@+91 22 98206 54722

patUDAY's picture 258 pencils

Well done!

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

非常好,珍惜生命!

Muhammad Imran's picture 343 pencils

congrats guys!!!

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怎么好意思登出来,坍台!

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楼上敢把马甲脱了说话么,做人要有点原则

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done

Pencil-Killer's picture 59 pencils

good work and it's not done like "http://adsoftheworld.com/media/print/amri_needle" this is a different image to me

Guest's picture

the image is different but the concept of blurred multiple visuals has been done. be original....

Guest's picture

yes good work but the real news is that Volkswagen will be bringing back the Phaeton after it pulled the model out of its U.S. lineup due to poor sales.

puppiepoppy's picture 1582 pencils

What 'one' for the road? You're referring to the beer or one steering or what??? Either one is wrong anyway.

"Bowww Wowww"

Guest's picture

wow,nice one

Guest's picture

no drama. people who drink and drive will not stop drinking and driving just because you they get impaired. you need to tell them something more serious.

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