Volkswagen Don't Drink & Drive: Steering wheels
Just one for the road.please drink responsibly.
Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Director: Kelvin Lai
Art Directors: Kelvin Lai
Copywriters: DongHao
Published: March 2009


23 Comments
Nice campaign and execution. Liked all three ads. Somehow in the "don't drink and drive" campaigns visuals always beats the copy. Do the copywriters try to taste how it feels drinking and not driving before they write the line?
超赞!
ya está hecho
ya está hecho
Done!
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
proof!
http://adsoftheworld.com/media/print/amri_needle
http://adsoftheworld.com/media/print/amri_needle
Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com
oooh yah, done before. he gotcha there. yah.
Usual altered perception of reality.
Differently, but done so many times.
Why don't try a different approach?
Wel done!
UDAYpatwardhan@+91 22 98206 54722
Well done!
UDAYpatwardhan@+91 22 98206 54722
非常好,珍惜生命!
congrats guys!!!
www.praxisadvertising.com
怎么好意思登出来,坍台!
楼上敢把马甲脱了说话么,做人要有点原则
done
good work and it's not done like "http://adsoftheworld.com/media/print/amri_needle" this is a different image to me
the image is different but the concept of blurred multiple visuals has been done. be original....
yes good work but the real news is that Volkswagen will be bringing back the Phaeton after it pulled the model out of its U.S. lineup due to poor sales.
What 'one' for the road? You're referring to the beer or one steering or what??? Either one is wrong anyway.
www.michaelwongcc.com
wow,nice one
no drama. people who drink and drive will not stop drinking and driving just because you they get impaired. you need to tell them something more serious.