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Dead Angle Truck, 3

Published/Aired: 
April 2013
Description: 

Surprising, what can fit into the dead angle. Volkswagen Side Assist.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Chief Executive Officer: Reinhard Patzschke
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Tobias Heinze
Art Director: Matthias Preuß
Copywriter: Fabian Königer
Photographer: Tom Grammerstorf
Account Managers: Jasmin Schwarzinger, Gilles Scheuren
Group Account Manager: Jan Isterling
Art Buying: Indra Hohns
Post-Production: Holger Egbers

Comments (9)

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Highest Rated

CommandZ's picture
CommandZ
Activity Score 2498

Thank you Spanky. Makes perfect sense now.

dsklan's picture
dsklan
Activity Score 1926

???!!!

morse's picture
morse
Activity Score 17508

That's really nice! Reminds me of the campaign with the short trucks promoting acceleration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture
MindDrift
Activity Score 1170

What's a dead angle?

CommandZ's picture
CommandZ
Activity Score 2498

Not sure what the dead angle is either.

Spanky's picture
Spanky
Activity Score 4899

My guess is "dead angle" is a literal, but bad translation for the German version of "blind spot."

CommandZ's picture
CommandZ
Activity Score 2498

Thank you Spanky. Makes perfect sense now.

Pelzenstein's picture
Pelzenstein
Activity Score 2
kleenex's picture
kleenex
Activity Score 44681

Solid concept.

Andrej Troha's picture
Andrej Troha
Activity Score 613

Like! A lot!

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