Volkswagen: Dead Angle Truck, 3

Surprising, what can fit into the dead angle. Volkswagen Side Assist.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Chief Executive Officer: Reinhard Patzschke
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Tobias Heinze
Art Director: Matthias Preuß
Copywriter: Fabian Königer
Photographer: Tom Grammerstorf
Account Managers: Jasmin Schwarzinger, Gilles Scheuren
Group Account Manager: Jan Isterling
Art Buying: Indra Hohns
Post-Production: Holger Egbers
Published: April 2013

9 comments

dsklan's picture
dsklan
1927 pencils

???!!!

morse's picture
morse
16413 pencils

That's really nice! Reminds me of the campaign with the short trucks promoting acceleration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture
MindDrift
1129 pencils

What's a dead angle?

CommandZ's picture
CommandZ
2484 pencils

Not sure what the dead angle is either.

Spanky's picture
Spanky
4901 pencils

My guess is "dead angle" is a literal, but bad translation for the German version of "blind spot."

CommandZ's picture
CommandZ
2484 pencils

Thank you Spanky. Makes perfect sense now.

kleenex's picture
kleenex
32230 pencils

Solid concept.

Andrej Troha's picture
Andrej Troha
613 pencils

Like! A lot!

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