Volkswagen: Dashboard

The new Golf. Sometimes the only one you have to beat is yourself.

Advertising Agency: DDB, London, UK
Creative Director: Jeremy Craigen
Art Director: Shish Patel
Copywriter: Sam Oliver
Photographer: Vincent Fournier c/o Carole Lambert
Head of Art: Grant Parker
Art Buying: Daniel Moorey
Production: Still Productions
Published: January 2009

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5 comments

Guest's picture
Guest

I dont get these

reactor's picture
reactor
294 pencils

Having seen the full campaign, i think in these ads the sub-head works in those positions as it leads to the specific USP in each ad. And i think the visuals work for the sub head rather than the main heading. Thereby the art direction is justified in this case.

Reactor

Guest's picture
Guest

i don't understand why it's the same girl as technician. pls someone explain to me.

Guest's picture
Guest

this was done and won in cannes this year. with those kids and halloween...

Guest's picture
Guest

layout is not good

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