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Crystal

Agency: 
Published/Aired: 
July 2010
Description: 

Improved grip in winter.
Volkswagen snow tires service.

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account: Davide Bergna
Art Buyer: Michela Braganti
Photographer and Postproduction: Dock 75

Comments (23)

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Highest Rated

Guest's picture
Guest

bad art direction

dsklan's picture
dsklan
Activity Score 1926

snow sticks better to the front window? does not work!

cpaige88's picture
cpaige88
Activity Score 170

Agreed.

Guest's picture
Guest

It's very simple.
DDB good work.

Guest's picture
Guest

For me it's interesting really.
A good intuition and a good production.
I like when advertising is simple.

Guest's picture
Guest

I like it!

Guest's picture
Guest

DDB makes good works for Volkswagen.
This campaign is nice because the idea is simple and clear.
Brilliant visual expression.

esteb's picture
esteb
Activity Score 673

Very confused.
Don't get the idea.

Guest's picture
Guest

Quello che volevate dire: pneumatici che aderiscono bene alla neve.
Quello che questo visual dice: neve che aderisce bene sul finestrino (impedendo la visibilità e facendo schiantare la macchina).

Davai's picture
Davai
Activity Score 618

Stop complimenting your own work or your friend's work.

Guest's picture
Guest

Nice

Guest's picture
Guest

nice visual, but wrong inside. snow should not stick on tires, windows or what ever...

Yarp's picture
Yarp
Activity Score 385

Definitely a disconnect between copy and visual here for me. I agree that the visual is very, very nice, and even thought provoking, but the thought is wrong. What I get here is that "winter/snow sticks/grips to something," not improved tire grip. Suction cups on the tire would support the copy, but that's been done I think.

Guest's picture
Guest

Not agree absolutely!!!
The message is clear if the tyre meets the snow and if the snow meets the tyre.
There is gripping ability in both ways.
This solution is nice, more interesting.
...when the tyre will meet the snow there will be a perfect union.
I understand this.
Good campaign. Good idea.

Guest's picture
Guest

Come si fa a non riconoscere una obiettiva chiarezza del messaggio.
Come si fa a vederci il finestrino, come si fa
a parlare di incidenti ecc ecc...
Non scherziamo. Ragioniamo invece di inventare per forza un commento negativo.
Questa è una bella metafora.
Rappresentare visivamente che è la neve ad avere il potere di aderenza ad un pneumatico è ancora
più forte. A me piace. Non sbancherà sui tavoli delle giurie di Cannes ma fa la sua bella figura.
Complimenti comunque.

Guest's picture
Guest

Quindi il fiocco a cosa è attaccato? All'aria?

E' una campagna sbagliata. Punto.

Avete voluto fare uno più uno (inverno più aderenza) ed è venuto fuori tre.

Punto.

gioborde's picture
gioborde
Activity Score 1387

complicated

GiBo

Pombooie's picture
Pombooie
Activity Score 407

The ad looks great. The image of a snowflake with a sucker cup is exquisite! However the logic of the ad is flawed in that quite simple one doesn't want snow to have improved grip! A major problem for a piece of communication!

makelogobigger's picture
makelogobigger
Activity Score 470

this IS nice. its a pretty good idea

makelogobigger's picture
makelogobigger
Activity Score 470

yeah. i agree with Pombooie too. "However the logic of the ad is flawed in that quite simple one doesn't want snow to have improved grip"

tytpol's picture
tytpol
Activity Score 777

eh.

Guest's picture
Guest

Bad as hell.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

Guest's picture
Guest

bad art direction

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