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Volkswagen: Crocodile

Volkswagen: Crocodile
Your rating: None Average: 6.9 (70 votes)

If you don't do it for him, do it for him. New Golf. Ecological, economical.

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Photographer: Olivier Borst
Published: September 2009

23 Comments

alexander_bickov's picture 3323 pencils

Good idea

Rabubi's picture 553 pencils

I think the link is tedious between low emissions and saving a croc.

jsptrck404's picture 430 pencils

yeah, but seems like a client demand (two point brief), no? one that the creatives actually turned into a respectable effort at tying lost-cost and low-emissions. can't ding the work for that.

(although, i am taking the liberties of making a couple assumptions).

| think small |

dlue's picture 342 pencils

lol would have been funnier with just the two "ecological" and "economical" on top of images...

cheers,
dlue

Wordnerd's picture 6617 pencils

agree. who's 'him' in the second one anyway.

munirgee's picture 456 pencils
Jaap Grolleman's picture 6401 pencils

it only makes me think about a poor crocodile who is turned into a wallet. my initial link with the Golf was that it had a crocodile interior.

Guest's picture

How can anyone be this dumb?

I laughed out loud when I saw this. Not sure if that was the reaction they were going for, but nonetheless, pretty good.

maranca82's picture 424 pencils

How can anyone be this dumb?

I laughed out loud when I saw this. Not sure if that was the reaction they were going for, but nonetheless, pretty good.

Guest's picture
9

Original (and courageous) way of speaking about ecology... no stupid greenwashing.

tripinator@hotmail.com's picture 136 pencils
7

I agree, with dlue, (Wordnerd u really don't know??)
simple, to the point, just great but the copy could be done differently

satrianee's picture 3782 pencils
7

Good line I believe. For the fancy thing lovers who doesn't give a damn for the ecology, he points out the economic aspect. Much more better message than BMW....

http://adsoftheworld.com/media/outdoor/park_shore_bmw_envy

silvi's picture 4174 pencils

This is great!!!
Congratulations, France!!!!!!!!!!

szkwadrat's picture 216 pencils

this idea is really great! Connections between these two parts (croc and wallet) are perfect!

everartz's picture 7590 pencils

ha?

| Everartz |

Guest's picture

force and confusing

dthlb72's picture 508 pencils

Very direct...! really dig in the bad characteristic of society

Guest's picture

Just do it ;-)

rolling.stone's picture 2750 pencils

direct and clear

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Oso89's picture 55 pencils

Could be better

evikRAM's picture 242 pencils
10

Good Concept.

!! जय श्रीराम !!

Huub's picture 131 pencils

Awesome Ad! Plain and Simple.

Guest's picture

@dlue

It actually means:" If you don't give a damn if crocodiles (as in nature) dies or whatever"

Which the dead crocodile would've become part of the wallet (still the crocodile)

then lastly:" At least you take care of him (by being both the crocodile - which is now a wallet)

I think they would've gone through the ECOLOGICAL / ECONOMICAL route and figured this copy would carry more weight.

Despite, crocodiles are in abundance, and in no way a crocodile represents ecology conscious efforts if not for the copy.

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