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Crocodile

Agency: 
Published/Aired: 
September 2009
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Description: 

If you don't do it for him, do it for him. New Golf. Ecological, economical.

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Photographer: Olivier Borst

Comments (23)

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@dlue

It actually means:" If you don't give a damn if crocodiles (as in nature) dies or whatever"

Which the dead crocodile would've become part of the wallet (still the crocodile)

then lastly:" At least you take care of him (by being both the crocodile - which is now a wallet)

I think they would've gone through the ECOLOGICAL / ECONOMICAL route and figured this copy would carry more weight.

Despite, crocodiles are in abundance, and in no way a crocodile represents ecology conscious efforts if not for the copy.

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