If you don't do it for him, do it for him. New Golf. Ecological, economical.
Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Photographer: Olivier Borst
Published: September 2009
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23 Comments
Good idea
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
I think the link is tedious between low emissions and saving a croc.
yeah, but seems like a client demand (two point brief), no? one that the creatives actually turned into a respectable effort at tying lost-cost and low-emissions. can't ding the work for that.
(although, i am taking the liberties of making a couple assumptions).
| think small |
lol would have been funnier with just the two "ecological" and "economical" on top of images...
cheers,
dlue
agree. who's 'him' in the second one anyway.
you are right...
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
it only makes me think about a poor crocodile who is turned into a wallet. my initial link with the Golf was that it had a crocodile interior.
http://jackmancer.com/
http://twitter.com/jackmancer/
How can anyone be this dumb?
I laughed out loud when I saw this. Not sure if that was the reaction they were going for, but nonetheless, pretty good.
How can anyone be this dumb?
I laughed out loud when I saw this. Not sure if that was the reaction they were going for, but nonetheless, pretty good.
Original (and courageous) way of speaking about ecology... no stupid greenwashing.
I agree, with dlue, (Wordnerd u really don't know??)
simple, to the point, just great but the copy could be done differently
Good line I believe. For the fancy thing lovers who doesn't give a damn for the ecology, he points out the economic aspect. Much more better message than BMW....
http://adsoftheworld.com/media/outdoor/park_shore_bmw_envy
This is great!!!
Congratulations, France!!!!!!!!!!
this idea is really great! Connections between these two parts (croc and wallet) are perfect!
ha?
| Everartz |
force and confusing
Very direct...! really dig in the bad characteristic of society
Just do it ;-)
direct and clear
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~ Quite obviously, I have gathered no moss ! ~
Could be better
Good Concept.
!! जय श्रीराम !!
Awesome Ad! Plain and Simple.
@dlue
It actually means:" If you don't give a damn if crocodiles (as in nature) dies or whatever"
Which the dead crocodile would've become part of the wallet (still the crocodile)
then lastly:" At least you take care of him (by being both the crocodile - which is now a wallet)
I think they would've gone through the ECOLOGICAL / ECONOMICAL route and figured this copy would carry more weight.
Despite, crocodiles are in abundance, and in no way a crocodile represents ecology conscious efforts if not for the copy.