Advertisement

Crash

Agency: 
Published/Aired: 
March 2012
Description: 
Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director: Chris Gotz
Copywriter: Craig Ross
Art Director: Matthew Pullen
Creative Director / Copywriter: Jacques Massardo
Creative Group Head / Art Director: Gareth McPherson
Account Directors: Ryan Laubscher, Greg Tebbutt
Retoucher: Morgan van Heerden
Account manager: Gemma Thompson

Comments (22)

Log in or register to post comments

Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

A typo-by-omission? Don't think so - Y, O and U are typed by the right hand, R by the left hand. It can't be a typo, it's a mistaken word.

Hadrons's picture
Hadrons
Activity Score 6017

Nice idea & use of the medium.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture
andylefty
Activity Score 4535

And again, new underwear please.

Alexander_Osadchy's picture
Alexander_Osadchy
Activity Score 12

That`s good

jisar's picture
jisar
Activity Score 32

Yeaaahhhhh
very nice theme

adverlabs's picture
adverlabs
Activity Score 36

extensively good idea...

everartz's picture
everartz
Activity Score 7609

i like this!

| Everartz |

Tapas Hazra's picture
Tapas Hazra
Activity Score 28

Nice idea

kleenex's picture
kleenex
Activity Score 43371

love it.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I like the sneaky implication that generic shocks are going to make you crash, and the fact that the 'testimonial' is distanced by the crease. Not too keen on the total disregard for physics in the unrealistic skidmarks making out that the car flew off the road in reverse and changed shape in the middle. But that's for the art directors to quibble over. I'd be inclined to almost call Fake over the student error of the testimonial mentioning nothing about generics vs. original, and including this sentence: "...So, by simply replacing you shock absorbers..."

But yes, nice use of the medium.

porwal's picture
porwal
Activity Score 6

old trick but I like it

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Agreed. Old trick, but it works.

krautland's picture
krautland
Activity Score 3216

this an ancient idea but the juniors wouldn't know.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Nice one.

mertos's picture
mertos
Activity Score 904

its a old idea but nice

somecopywriter's picture
somecopywriter
Activity Score 1113

Even if it was done before, it is a good execution.

krazy's picture
krazy
Activity Score 153

Very creative and nicely executed :)

rohdyl's picture
rohdyl
Activity Score 66

A minor spelling mistake after releasing the ad globally... i had a nightmare like that the other day. But great execution and idea nonetheless.

craigross87's picture
craigross87
Activity Score 22

If I may ask, where's the spelling mistake?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

"So, by simply replacing you shock absorbers" should be "...youR", so it's not technically a spelling mistake as much as the wrong word entirely.

rohdyl's picture
rohdyl
Activity Score 66

@Craig, it's more of typo

CuriousPencil's picture
CuriousPencil
Activity Score 4225

A typo-by-omission? Don't think so - Y, O and U are typed by the right hand, R by the left hand. It can't be a typo, it's a mistaken word.

tonyshow7's picture
tonyshow7
Activity Score 30

love it

you can be better

Advertisement