Volkswagen: Crash

Advertising Agency: Ogilvy Cape Town, South Africa
Executive Creative Director: Chris Gotz
Copywriter: Craig Ross
Art Director: Matthew Pullen
Creative Director / Copywriter: Jacques Massardo
Creative Group Head / Art Director: Gareth McPherson
Account Directors: Ryan Laubscher, Greg Tebbutt
Retoucher: Morgan van Heerden
Account manager: Gemma Thompson
Published: March 2012

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22 comments

Hadrons's picture
Hadrons
5707 pencils

Nice idea & use of the medium.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

andylefty's picture
andylefty
4539 pencils

And again, new underwear please.

Alexander_Osadchy's picture
Alexander_Osadchy
12 pencils

That`s good

jisar's picture
jisar
32 pencils

Yeaaahhhhh
very nice theme

adverlabs's picture
adverlabs
36 pencils

extensively good idea...

everartz's picture
everartz
7589 pencils

i like this!

| Everartz |

Tapas Hazra's picture
Tapas Hazra
28 pencils

Nice idea

kleenex's picture
kleenex
22828 pencils

love it.

CuriousPencil's picture
CuriousPencil
4227 pencils

I like the sneaky implication that generic shocks are going to make you crash, and the fact that the 'testimonial' is distanced by the crease. Not too keen on the total disregard for physics in the unrealistic skidmarks making out that the car flew off the road in reverse and changed shape in the middle. But that's for the art directors to quibble over. I'd be inclined to almost call Fake over the student error of the testimonial mentioning nothing about generics vs. original, and including this sentence: "...So, by simply replacing you shock absorbers..."

But yes, nice use of the medium.

porwal's picture
porwal
6 pencils

old trick but I like it

thedesignaddict's picture
thedesignaddict
5202 pencils

Agreed. Old trick, but it works.

krautland's picture
krautland
3204 pencils

this an ancient idea but the juniors wouldn't know.

Prasad Weerasekara's picture
Prasad Weerasekara
631 pencils

Nice one.

mertos's picture
mertos
899 pencils

its a old idea but nice

somecopywriter's picture
somecopywriter
1064 pencils

Even if it was done before, it is a good execution.

krazy's picture
krazy
153 pencils

Very creative and nicely executed :)

rohdyl's picture
rohdyl
66 pencils

A minor spelling mistake after releasing the ad globally... i had a nightmare like that the other day. But great execution and idea nonetheless.

craigross87's picture
craigross87
22 pencils

If I may ask, where's the spelling mistake?

CuriousPencil's picture
CuriousPencil
4227 pencils

"So, by simply replacing you shock absorbers" should be "...youR", so it's not technically a spelling mistake as much as the wrong word entirely.

rohdyl's picture
rohdyl
66 pencils

@Craig, it's more of typo

CuriousPencil's picture
CuriousPencil
4227 pencils

A typo-by-omission? Don't think so - Y, O and U are typed by the right hand, R by the left hand. It can't be a typo, it's a mistaken word.

tonyshow7's picture
tonyshow7
30 pencils

love it

you can be better

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