Volkswagen Coupé Cabriolet Eos: Air collection

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Frédéric Durand
Copywriter: Arnaud Labille
Photographer: Jean-Noel Leblanc-bontemps

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29 comments

Guest's picture
Guest

wow.. this is too easy..
feels like they needed a creative ad, thought this up, tried harder couldn't think of anything better, and fell back on this one.

StarlaY's picture
StarlaY
310 pencils

sometimes, the best ideas are the ones which seem too easy to come up with.

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

wow, you are a ding dong

StarlaY's picture
StarlaY
310 pencils

wow, your comments are really professional.

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

Guest's picture
Guest

wtf is this
does vw think that they manufacture the best cars in the world
mercedes benz rules

NastyJester's picture
NastyJester
744 pencils

Man, is that what you're going to put on every non-Mercedes Benz car advert from now on? Cos I gotta tell ya, it's growing old real fast.

Guest's picture
Guest

maybe the best cars, but not at all the bests ads... and here it's not a car forum

Stevil's picture
Stevil
108 pencils

No they don't make the BEST cars... but they make a good car that is affordable enough so you actually have a little money to travel to those destinations! Mercedes are great cars, but some of us can't afford them. Nice ad. I think it easily conveys the message without making the audience think. I think that the easier you can get your message across the more successful an ad can be.

sebarestless's picture
sebarestless
116 pencils

That's all u managed to decode, right?: VW are the best cars in the world?

I find it a romantic ad. I like the mental trip it gives me.

matks's picture
matks
475 pencils

I like the thinking behind and I think it puts some fresh air into cabrio/convertible ads.

NastyJester's picture
NastyJester
744 pencils

You should be shot for that terrible pun, but I agree with you. It's a nice way to approach it.

talkingisfree's picture
talkingisfree
2572 pencils

I like it, it's not stunning but is new and clever.

Guest's picture
Guest

it doenst surprise me at all. i think its to lame. sorry guys and where is the benefit?

Guest's picture
Guest

the benefit is clearly to "ride" on these destinations and others evocative places. and take advantage of these places

Guest's picture
Guest

the benfit is clearly to "ride" on these evocative destination and take advantage of it.

Stevil's picture
Stevil
108 pencils

ATTENTION ALL COMMENTERS: I've seen this trend before and used to do it myself... You leave a comment as a guest, hit the "Post comment" button, then look to see that it posts, only to discover that it doesn't show up! So you type it again, and again! Well if you are a guest, it takes a little while for it to show. However, if you create an account which takes all of 5 minutes... your comments immediately show up in the thread. Plus, putting a name to the comment helps keep anonymous rude comments from flooding the site!

Guest's picture
Guest

Shut up guys, this is award-winning. The air of the countryside (Tuscany, Provence, Chamonix...) is always the purest, that's why he collects it.
The ad evokes traveling and exploration.
Idiots won't get it. But I doubt idiots can ride a VW anyway.

Guest's picture
Guest

Yes, i'm one of those idiots that drive a VW.....but do you think i will change for a "Cabriole" if i live in Paris and go only to Tuscany 1 week a year to "breaaattthhhhh pure air"?...and for travelling the best "purest way" is to leave your car in your garage and go to Fidji, Reunion Island, Canada,Brazil, South Africa....
You are one of those guys that think that clients are "morrons"!

Guest's picture
Guest

Already done

Guest's picture
Guest

where? what?

Guest's picture
Guest

Where is the benefit?

You moron, go catch a bear or something.

izmild's picture
izmild
770 pencils

Clever ad.

Guest's picture
Guest

Clever but boring. Where is the benefit? In the name of creativity please dont spend money doing this kind of work!

Guest's picture
Guest

but the benefit is fucking written... the joy of cruising in these kind of place.
Those who has a cab know that ... BREATHE

salamandos's picture
salamandos
1947 pencils

nice!

Guest's picture
Guest

simply boring. altough i loves vw (-ads).

bMAN

Guest's picture
Guest

simply boring. love vw (-ads). but thiz ...

bMAN

Guest's picture
Guest

original, intelligent.

all the juniors here, when they don't see a nipple or a shit, it's boring...

go back working young guys

she_kai's picture
she_kai
221 pencils

"Guest | Fri, 2009-04-03 06:45

wow.. this is too easy..
feels like they needed a creative ad, thought this up, tried harder couldn't think of anything better, and fell back on this one."

----obviously u have seen too much Simon-american idol :)
but i have to say "i completely agreed with you"

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