Volkswagen Commercials Vehicles: Trees, 3

Stop making nature fight itself.
Volkswagen Commercial Vehicles with BlueMotion Technologies.
Working to protect the environment.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Chiara De Simone
Account Executive: Alessia Mognon
Art Buyer: Michela Braganti
Photographer: Claudio Luparelli / Artout creative group


Sophia Lambadaridis's picture
Sophia Lambadaridis
64 pencils

Awesome new angle for Volkswagen!
Love the texture.

Filipello Manuela's picture
Filipello Manuela
235 pencils


everartz's picture
7611 pencils

here we go again... what on earth is this?

| Everartz |

CuriousPencil's picture
4227 pencils

Is this from the Convoluted School of Long Sentence Copywriting? A bigger heap of greenwash I've rarely seen: those 6 words mean "Help nature", but you can't just say that? You have to guilt people in a new and cringeworthy sentence that comes with its own rousing orchestral soundtrack?

This is shallow scaremongering on a par with 'if you don't eat your vegetables a pony will die'. Ridiculous.

manumartin5's picture
1202 pencils

funny curiouspencil

writersblog's picture
557 pencils

Aptly put and painfully true.

Lazarus's picture
1538 pencils

So what? Can we stop making scams suck?

esteb's picture
673 pencils

How can i understand it's a tree without reading the title?

luispiter's picture
2756 pencils

i dont understand

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Bit tricky to go on this route - since this is an anti-car ad in itself. Oh well, not sure if I should be seeing something in the texture. Copy is kinda weak too as pointed out above.

mr.x's picture
994 pencils

Wanna help the environment? Stop driving cars, period. Fail.

abake's picture
1272 pencils

I don't get it.
The only link I see is that Germans made camo that looked like that during WWII...

mdb1974's picture
411 pencils

Maybe you could do something with this for another client (not sure there is much here to begin with though), certainly not for a car maker though..

Pombooie's picture
407 pencils

Lol. I love the erudition soaked comments of the CuriousPencil. Sharp, crisp and laced with sarcasm. Superb! Very definitely the best things to read on the site.

manumartin5's picture
1202 pencils

If i don't read the copy, the visual is lame.

vagdz's picture
257 pencils

Kind of deja-vu, and little disconnected with the brand.

Anonymous Author's picture
Anonymous Author
1541 pencils

What's the surface of S/2003 U 2 (Uranus' smallest moon) got to do with trees? Or cars? Granted, it is a lovely close-up, but it's not particularly relevant. Or am I missing something?

Write a wise saying and your name will live forever – Anonymous.

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