Volkswagen Commercials Vehicles: Trees, 2

Stop making nature fight itself.
Volkswagen Commercial Vehicles with BlueMotion Technologies.
Working to protect the environment.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Chiara De Simone
Account Executive: Alessia Mognon
Art Buyer: Michela Braganti
Photographer: Claudio Luparelli / Artout creative group

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20 comments

1055 pencils

shortafellaMonday, January 24, 2011 - 09:04

I don't get it....

http://www.behance.net/shortafella

4317 pencils

CuriousPencilMonday, January 24, 2011 - 09:19

Yep, because every truck driver has an insight into tree diseases.

5103 pencils

BilloughsbyMonday, January 24, 2011 - 10:56

I have stood back, squinted for a while and then gazed fixedly at these ads, looking for a hidden message or an embedded 3D image. Neither one of those. Is it a map? Camouflage? Raw random patterning/work with it?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

15760 pencils

kleenexMonday, January 24, 2011 - 13:27

I have to agree with you. What is up with this ad???

2752 pencils

barcreativo.comMonday, January 24, 2011 - 11:33

i dont understand...

www.barcreativo.com

48 pencils

danjeFriday, February 4, 2011 - 07:56

Of course you don't...

1379 pencils

Gi_boMonday, January 24, 2011 - 12:17

Ah, Italy once again.

GiBo

421 pencils

mdb1974Monday, January 24, 2011 - 15:48

It was a bad idea once. To try and make it into a series is even worse.

312 pencils

ElCaza89Monday, January 24, 2011 - 19:18

i like it, but two pieces exactly the same i don't think it's very Volkswagen

http://unbarquito.com.ar/

698 pencils

rurorjurorTuesday, January 25, 2011 - 02:18

The visual lacks volume. As much as an idea.

http://coroflot.com/flashback62

14 pencils

edvertiseTuesday, January 25, 2011 - 03:32

camouflage for war?

6 pencils

Howard GossageTuesday, January 25, 2011 - 14:23

I have no idea how VW is helping nature. This is clearly not real, and, more importantly, it's not really good.

Again, why is DDB, Milan writing their ads in English?

2357 pencils

CommandZWednesday, January 26, 2011 - 11:48

Molto male con la scrittura di annunci orribile.

572 pencils

writersblogSunday, January 30, 2011 - 18:56

Stop the visual pollution, kill these adds.

572 pencils

writersblogSunday, January 30, 2011 - 18:56

Stop the visual pollution, kill these adds.

572 pencils

writersblogSunday, January 30, 2011 - 18:56

Stop the visual pollution, kill these adds.

572 pencils

writersblogSunday, January 30, 2011 - 18:56

3 times? What did I do wrong?

4317 pencils

CuriousPencilMonday, January 31, 2011 - 03:52

Think you must've been channeling the VW agency.

5103 pencils

BilloughsbyMonday, January 31, 2011 - 17:30

Ha ha. A bit nervous on the release is all.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

1545 pencils

Anonymous AuthorMonday, January 31, 2011 - 18:25

The message is so well hidden it has achieved singularity with a camouflage pattern.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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