Volkswagen Commercials Vehicles: Trees, 2

Stop making nature fight itself.
Volkswagen Commercial Vehicles with BlueMotion Technologies.
Working to protect the environment.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Account Director: Chiara De Simone
Account Executive: Alessia Mognon
Art Buyer: Michela Braganti
Photographer: Claudio Luparelli / Artout creative group

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20 comments

shortafella's picture
shortafella
1059 pencils

I don't get it....

CuriousPencil's picture
CuriousPencil
4227 pencils

Yep, because every truck driver has an insight into tree diseases.

Billoughsby's picture
Billoughsby
5091 pencils

I have stood back, squinted for a while and then gazed fixedly at these ads, looking for a hidden message or an embedded 3D image. Neither one of those. Is it a map? Camouflage? Raw random patterning/work with it?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
28775 pencils

I have to agree with you. What is up with this ad???

luispiter's picture
luispiter
2756 pencils

i dont understand...

danje's picture
danje
48 pencils

Of course you don't...

Gi_bo's picture
Gi_bo
1385 pencils

Ah, Italy once again.

GiBo

mdb1974's picture
mdb1974
411 pencils

It was a bad idea once. To try and make it into a series is even worse.

ElCaza89's picture
ElCaza89
315 pencils

i like it, but two pieces exactly the same i don't think it's very Volkswagen

rurorjuror's picture
rurorjuror
738 pencils

The visual lacks volume. As much as an idea.

edvertise's picture
edvertise
15 pencils

camouflage for war?

Howard Gossage's picture
Howard Gossage
6 pencils

I have no idea how VW is helping nature. This is clearly not real, and, more importantly, it's not really good.

Again, why is DDB, Milan writing their ads in English?

CommandZ's picture
CommandZ
2474 pencils

Molto male con la scrittura di annunci orribile.

writersblog's picture
writersblog
556 pencils

Stop the visual pollution, kill these adds.

writersblog's picture
writersblog
556 pencils

Stop the visual pollution, kill these adds.

writersblog's picture
writersblog
556 pencils

Stop the visual pollution, kill these adds.

writersblog's picture
writersblog
556 pencils

3 times? What did I do wrong?

CuriousPencil's picture
CuriousPencil
4227 pencils

Think you must've been channeling the VW agency.

Billoughsby's picture
Billoughsby
5091 pencils

Ha ha. A bit nervous on the release is all.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

The message is so well hidden it has achieved singularity with a camouflage pattern.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

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