Volkswagen Commercial Vehicles: Scarecrow

Advertising Agency: OwensDDB, Dublin, Ireland
Creative Director: Donal O'Dea, Adrian Cosgrove
Art Director: Niamh Fahey
Copywriter: Roger McGrath, Adrian Cosgrove
Published: September 2012

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10 comments

DesignDine's picture
DesignDine
1316 pencils

Simple and funny. I guess straight ideas work better in cases. :)

andylefty's picture
andylefty
4537 pencils

It makes perfect sense as an idea but it's not for me.

Roger Keynes's picture
Roger Keynes
5498 pencils

Enjoy the Irish wit... but this is a bit light on for VW.

Will Think for Salary

Victorious's picture
Victorious
95 pencils

I am used to VW being a bit more clever.

AD-rian's picture
AD-rian
261 pencils

As am I. I can still appreciate the humour in this one though.

cvchitale's picture
cvchitale
1282 pencils

N I C E ! !

extrajohnny100's picture
extrajohnny100
80 pencils

Nice thought and treatment.

kleenex's picture
kleenex
29333 pencils

not bad.

jasonriahi's picture
jasonriahi
6 pencils

lovely shot and well executed ad

shahidali's picture
shahidali
4069 pencils

Love the fact that they have not only hit the functionality objective of the communication, but also kept intact the brand personality. Great stuff team.

shahid

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