Volkswagen Commercial Vehicles: Hand cuffs

Advertising Agency: DDB Brussels, Belgium
Creative Director: Peter Aerts
Art Director: Jeroen De Jong
Copywriter: Régine Smetz
Account: Francis Lippens
Published: January 2011

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11 comments

luispiter's picture
luispiter
2756 pencils

its bad... the idea is copy the other concept

AdBuzzer's picture
AdBuzzer
1168 pencils

who's the target of this ad? It doesn't compel me at all.

khronos's picture
khronos
998 pencils

clever visual, first thought copy, RUINED by the copy, cmon SERIOUSLY?? first look at this ad, and i chuckled, thinking this will go ahead nicely, but youve BURIED the idea by putting in that stupid copy....gwah
its a slick visual, needed slick copy

jayaraj's picture
jayaraj
27 pencils

boring

K Jayaraj

http://woc.in/

CuriousPencil's picture
CuriousPencil
4227 pencils

What khronos said.

Glut's picture
Glut
3947 pencils

the next one..

CreativeNinja's picture
CreativeNinja
133 pencils

WTF?! No u didn't....

jackblack's picture
jackblack
2230 pencils

Pretty forced and weak.

everartz's picture
everartz
7611 pencils

it feels like Duh!

| Everartz |

Lazarus's picture
Lazarus
1490 pencils

Oh no.

the_lizard_king's picture
the_lizard_king
1259 pencils

Superb concept but the copy is lame!!!

And then GOD said...
Let there be creativity!!!

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