Advertising Agency: Facto saatchi & saatchi, France
Creative Director: Fabrice Boutin
Art Director: Sébastien Ruyssen
Copywriter: Jean-Guillaume Pascaud
Photographer: Laurent Diat
Published: March 2008
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14 Comments
Ouch, that is some bad art direction indeed! And a concept that has been used several times, check this very site and you'll find numerous examples.
hei french, the world doesn't speack french... did you realize it?
translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate
The clue is in the header - Choose the right tool
Hey asshole, is THAT supposed to be English? Go back to grade school, you illiterate prick.
Hé "commentateur-invité-pas-vérifié", le monde ne parle pas non plus l'anglais… est-ce que tu peux l'accepter ?
Tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère
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Jumo,
Art Director FP7 Morocco
My problem with this ads is that the models aren't really using the wrong tools. They're using toy versions of the right ones. If the guy was digging a ditch with a screwdriver, THAT would be the wrong tool. The correct copy would be something like “Upgrade to a grownup's tool” (although that also sucks).
u r are right man, that copy "screwed" the whole ad
I would like a side of metal with my pancakes, please.
http://www.sharkcountry.blogspot.com/
hahaha fuck off
nice idea
http://dgdico.com.ar/
Effective.
Manugon, I agree with you but I like the fact that they're using a toy version. It's a little bit different thant using another "real but wrong" tool.
I'm so tired to see ideas used and re-used....and this is Saatchi&Saatchi.(guys look after your creative people)
Boooooring!
The artist:
http://www.laurentdiat.com