Volkswagen Commercial Vehicles: Choose the right tool, 2

Advertising Agency: Facto saatchi & saatchi, France
Creative Director: Fabrice Boutin
Art Director: Sébastien Ruyssen
Copywriter: Jean-Guillaume Pascaud
Photographer: Laurent Diat
Published: March 2008

13 comments

sneakyhands's picture
sneakyhands
1857 pencils

lose the top 80% of the ad and it may be boring, but at least it might sell something.

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Guest commenter

Good

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Guest commenter

Bad.
First (over seen)thought.

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Roger Daly's picture
Roger Daly
359 pencils

Clunk!

dico's picture
dico
332 pencils

nice idea

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Guest commenter

If he can swing a hammer that big with just one hand, he's probably strong enough to just use his fist to bang that nail in anyway. That being the case, he could also probably run faster than any of those vehicles could drive him. And if he could run that fast, chances are he'd be able to fly wherever he wanted to go anyway. That said, if he was stupid enough to still be working as a carpenter given all those talents, he'd probably buy one of those vans. So nice one.

Desertfox84's picture
Desertfox84

Are u stupid or something, it is an inflatable hammer....a little girl can lift one of these...I guess even you can lift it haha!

Rocco69's picture
Rocco69
11 pencils

Boooooring! Almost done!

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Guest commenter

Done! idea used already for Toyota.(actually most of these facto saatchi VW ad's are very 'inspired" from existing stuff !!!!)

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The Photographer:
http://www.laurentdiat.com

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