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13 comments

dansheppy52's picture
dansheppy52
398 pencils

I love the headline. The body copy got a bit repetitive.

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"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

gmint7's picture
gmint7
2685 pencils

:::J:::

this makes sense.

:::J:::

jazarah's picture
jazarah
1262 pencils

liked it.

Auror's picture
Auror
12 pencils

really nice

graphikamaal's picture
graphikamaal
111 pencils

Superb headline! copy is bit boring I agree.

onemilkid's picture
onemilkid
111 pencils

The headline is off the heezee. Very nice.

Whitefang's picture
Whitefang
509 pencils

If you're going to take this approach you need to be able to write like Bernbach and this isn't close, sorry.

teenie's picture
teenie
1894 pencils

I agree. The copy is awful - even if something was lost in translation. It's corny and trite - the original was funny and self-depricating. I don't even think anyone should touch the original. It was made for a certain time and place. This is just drivel.

sold's picture
sold
3219 pencils

agree.
the copy HERE is just ok.

coronam's picture
coronam
162 pencils

agreed. very nice headline :)

vurtomatic's picture
vurtomatic
364 pencils

Unfortunately this had the best body copy of the lot. After wading through the repetition, the last line made sense and tied back with the head.

gmint7's picture
gmint7
2685 pencils

:::J:::
i think this is as good as bernbach's

(excluding the polize ad )

:::J:::

jsptrck404's picture
jsptrck404
437 pencils

why compare ads for a company that ran them 40 years apart? to what end?

and why should they have to sound like they came from bernbach? bernbach's dead. and potential VW owners don't give a holy shit who bernbach was (unless they're in advertising), and they're certainly not going to care about comparing the virtues of a VW ad done in the 60s versus one done in 2007.

that is a utterly pointless argument to make. it has no relevance to the effectiveness of this ad, running today.

judge it on it's own merit.

headline is nice. art direction we already know is good (krone was brilliant) and it still works. the copy is bland.

but in spite of the copy, it communicates what it's trying to communicate. and i think it communicates it well.

it's a clever line and a quick get. it doesn't hit you over the head with the idea. the art direction is solid. and it doesn't get in the way of itself in any manner. it says, clearly and simply, that this van is going to last you a very long time. period. not a bad ad.

| think small |

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