Volkswagen: Clean

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Post production: Johanna Karsten
Artwork: Louise Carlsson
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson

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16 comments

brainzed's picture
brainzed
652 pencils

Is it supposed to look like a vacuum cleaner?
Or am I wrong?

onestepahead's picture
onestepahead
97 pencils

it's a witch' broom... i guess

Adaddicted's picture
Adaddicted
3435 pencils

; ) ; )) ; )))

withalltherespects

Adaddicted's picture
Adaddicted
3435 pencils

Title says that.

withalltherespects

TexasH's picture
TexasH
365 pencils

A perfect sequel to "perfectly tuned". Bravo.

veli's picture
veli
226 pencils

That's a total different creative solution..

sneakyhands's picture
sneakyhands
1857 pencils

the headers do look like vacuum cleaner tubes, the injectors are 409 squirt tops, and i think the belts are some scrubby material. i don't know how i feel about it, but i am thinking about it and i definitely get that VW built a cleaner engine. what can i say, maybe it works.

Ad_Man's picture
Ad_Man
828 pencils

the engine itself is a vacuum cleaner sneaky hands... it works.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

corporal_hicks's picture
corporal_hicks
365 pencils

Looks like the flying motorcycle in Star Wars.

addflo's picture
addflo
2 pencils

Hi all!

Can anyone help with tips on better art directing and finishing touches for ads? I seriously need to improve my skills and would greatly appreciate some help, if you can.

Thanks!

wizzyfx's picture
wizzyfx
33 pencils

Great execution but I think they've completely missed the point on this one.
Clean cars and cleaning equipment are two different things..

LeeMoh's picture
LeeMoh
424 pencils

Witch broom is not for cleaning. It stands for clean and quick way of transportation.

Whitefang's picture
Whitefang
509 pencils

this blows

LeeMoh's picture
LeeMoh
424 pencils

brilliant though I guess it's made for ad ppl only.

thedhemit's picture
thedhemit
2 pencils

Vacuum cleaner suppose to sucks dirty stuffs.
Car engine, on the other hand, is emitting bad stuffs.
Vacuum= outside in, Engine= inside out.

So, conceptually speaking, it's not working.

Guest's picture
Guest

Superb. Saw this at eurobest and loved it.

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