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Clean

Agency: 
Published/Aired: 
August 2008
Description: 

Print advertisment created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Post production: Johanna Karsten
Artwork: Louise Carlsson
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson

Comments (16)

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Highest Rated

LeeMoh's picture
LeeMoh
Activity Score 424

brilliant though I guess it's made for ad ppl only.

brainzed's picture
brainzed
Activity Score 652

Is it supposed to look like a vacuum cleaner?
Or am I wrong?

onestepahead's picture
onestepahead
Activity Score 97

it's a witch' broom... i guess

Adaddicted's picture
Adaddicted
Activity Score 3435

; ) ; )) ; )))

withalltherespects

Adaddicted's picture
Adaddicted
Activity Score 3435

Title says that.

withalltherespects

TexasH's picture
TexasH
Activity Score 365

A perfect sequel to "perfectly tuned". Bravo.

veli's picture
veli
Activity Score 226

That's a total different creative solution..

sneakyhands's picture
sneakyhands
Activity Score 1857

the headers do look like vacuum cleaner tubes, the injectors are 409 squirt tops, and i think the belts are some scrubby material. i don't know how i feel about it, but i am thinking about it and i definitely get that VW built a cleaner engine. what can i say, maybe it works.

Ad_Man's picture
Ad_Man
Activity Score 826

the engine itself is a vacuum cleaner sneaky hands... it works.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

corporal_hicks's picture
corporal_hicks
Activity Score 365

Looks like the flying motorcycle in Star Wars.

addflo's picture
addflo
Activity Score 2

Hi all!

Can anyone help with tips on better art directing and finishing touches for ads? I seriously need to improve my skills and would greatly appreciate some help, if you can.

Thanks!

wizzyfx's picture
wizzyfx
Activity Score 33

Great execution but I think they've completely missed the point on this one.
Clean cars and cleaning equipment are two different things..

LeeMoh's picture
LeeMoh
Activity Score 424

Witch broom is not for cleaning. It stands for clean and quick way of transportation.

Whitefang's picture
Whitefang
Activity Score 509

this blows

LeeMoh's picture
LeeMoh
Activity Score 424

brilliant though I guess it's made for ad ppl only.

thedhemit's picture
thedhemit
Activity Score 2

Vacuum cleaner suppose to sucks dirty stuffs.
Car engine, on the other hand, is emitting bad stuffs.
Vacuum= outside in, Engine= inside out.

So, conceptually speaking, it's not working.

Guest's picture
Guest

Superb. Saw this at eurobest and loved it.

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