Volkswagen Classical Parts: Think Small
*1959 tire only at vw-classicparts.de
Think small.
Our little car isn't so much of a novelty any more. A couple of dozen college kids don't try to squeeze inside it. The guy at the gas station doesn't ask where the gas goes. Nobody even stares at our shape. In fact, some people who drive our little flivver don't even think 32 miles to the gallon is going any great guns. Our using five pints oil instead of five quarts. Our never needing anti-freeze. Or racking up 40,000 miles on a set of tires. That's because once you get used to some of our economies, you don't even think about them any more. Except when you squeeze into a small parking spot. Or renew your small insurance. Or pay a small repair bill. Or trade in your old VW for a new one. Think it over.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Stefan Schulte
Creative Director: Dennis May
Copywriter: Ricardo Wolff
Art Director: Gabriel Mattar
Graphic Designer: Marilyn Wolf
Account Manager: Silke Lagodny
Comments
Like this one, classy 8/10
radical
Nice
Alexander Bickov Personal portfolio | Twitter | Facebook | Blog
amazing
What's with the text? Very bad lettering!
agree, it's horrible
naaah..... I like it...... the tag line is nice, that's why I want to read all of them......
nice.....
AH! Nostalgia. feels nice to look at some old school creative. Works for me. Its best to ignore some D!@Kheads, who have just started and think they are creative geniuses.
Self indulgent Idea: Great to ad people who get this
What about your mom/aunt/friends who don't trawl the ad hall of fame?
Come on?
сто пудов
Classic and nice
hey very cool. good.trihan
i like the line very much, but the rest is old-looking crap.
Think small??? It´s already done!!
X´D
Think Small = Image with a exclusive voice & less txt. but unique and powerful. This is "Think Small"... NOW.
"Si eres buen copy, presiona alt + F4"
For all those people writing stuff like "terrible text", "looking like crap"...
You are looking at a REMAKE of an ad, created about 50 years ago by an advertising god, William Bernbach, officially listed as no.1 in top "100 Advertising People of the Century"...
Please read some books (or at least some wiki) before getting your hands on your laptops.
You got me wrong. The is my "favorite ad". However I think the lettering is horrible. It's wrong to leave on word on a separate line.
I've seen a couple remakes of this ad and I would say that this is one of the best except for the body copy. In my opinion, the ad wouldn't really need the long copy if it wasn't simply to appear similar to the original. That being said, the copy seems like it should be targeted more towards VW lovers instead of trying to convert those who aren't.
Oh come'on! VW copies are the best in the industry. 60" VW ads always included great, intelligent texts. And they used to be quite long and still are a pleasure to read. Find the original "Think Small" or the classy "Ugh" ad. VW lovers are literate people.
I really like this, but I guess it is not effective in Germany, where these ads are unknown (unless you are an advertiser).
***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Simple. But for only advertising people. | www.immb.info
Hats Off to William Bernbach
-------------------------------------------------------------------
~ Quite obviously, I have gathered no moss ! ~
SCAM!
lol
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Post new comment