April 2011

Print advertisment created by DMG, China for Volkswagen, within the category: Automotive.

You'll never be surprised on road again.The Electronic brake assist system of CC.

Advertising Agency: DMG, Beijing, China
Creative Directors: Dan Mintz,Weibing Xu, Bob Gao
Art Director: Bob Gao, Oliver yang
Copywriter: Sky Han
Illustrator: Octopus Digital Studio
Photographer: Jian Miao

Comments (19)

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Highest Rated

monkey business's picture
monkey business
Activity Score 18

Its good for the chinese standard.

Ed Rapport's picture
Ed Rapport
Activity Score 724

cool idea, i can easily see the benefit of having these electronic brakes

iambusy's picture
Activity Score 2219

i love these...simple..good art


Hadrons's picture
Activity Score 6041

yup for all the above.


Milan Solanki's picture
Milan Solanki
Activity Score 994

this one is sharp as a tack

Wordfruit's picture
Activity Score 1023

Pretty good :)

I'm assuming this is just a translation for critique, but if it's to be used in English, you'd maybe want to make some small changes to the copy.

simonds08's picture
Activity Score 598

I don't like it. Looks too cheap to represent VW. Feels like they are selling fruit gushers or something.

Billoughsby's picture
Activity Score 5142


Caught in just the right humor, the people who frequent this site would show this series no mercy.

Must be the time of year.

That's it.

andylefty's picture
Activity Score 4535

Hate catching sight of the comments first.

Don't know how I feel about this one now.

jessparker's picture
Activity Score 89

The idea is really good, but the execution is incredibly bad. Doesn't look like a VW campaign, reminds me of any type of student work in early career. It is so sad to see a good idea to be wasted that way.

jullyart's picture
Activity Score 65

WOW. Two very similar campaigns. I bet in the previous campaign.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Just a heads up, Jully!

Ivan loves to post similar campaign executions, close to one another.

Keeps us on our creatively objective toes :)

The Jobless Writer
Will Think for Salary

jullyart's picture
Activity Score 65

You're right Roger.

But have you seen any of these?
I often see many blogs and this is the first time I saw either of them. I imagine it must be really frustrating for both teams have an idea, approve it and suddenly you discover that someone across the world simply had the same idea at the same time.

Of course we are all behind the new ideas, and while you do not see anything like what you just thought, leads you to believe that your idea is new.

I hope this will not happen to me, I had a brilliant idea this morning, so far at least ;-)))

Roger Keynes's picture
Roger Keynes
Activity Score 5498

That's our challenge, Jullyart! Coming up with THAT original idea.
We have to keep those brilliant ideas coming, and sooner or later...! :)

The Jobless Writer
Will Think for Salary

sintra's picture
Activity Score 699

Execution not up to VW standards ...

curguy24's picture
Activity Score 37

It the message more than anything. I really love the idea + the wow execution. Is it less classy for VW, maybe yes but who cares. The scenario dramatizes the benefit of the product, and it is not fair to kill it just because it doesn't fit the assumed "identity" of BW.

AMGKTM's picture
Activity Score 22

我来自中国北京 在国内很少看到这种风格的广告

Lazarus's picture
Activity Score 1536

Not a great campaign. Poor execution and not in the typical VW way.

dgilbert's picture
Activity Score 20

I concur with the poor execution, the illustration would make a cool bubblegum ad but its not for VW

monkey business's picture
monkey business
Activity Score 18

Its good for the chinese standard.